Data Driven Starter Kit

Data-Driven Business Starter Kit

Make yours the data-driven business it should be

More than at any time in the past, your business has easy access to a wealth of data on sales, customer behavior, market trends, finance, employee churn, and practically any other subject germane to running a business. But are you using it?

Learn to extract useful knowledge and business value from your data with the Data-Driven Business Starter Kit. Ideal for businesses of any size, the kit gets you started with the fundamentals of data science, analytics, and helps you transform your business to be truly data-driven.

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Ask, Measure, Learn

Ask, Measure, Learn: This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Data Science for Business

Data Science for Business: Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect.

Ethics of Big Data

Ethics of Big Data: This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity.

Thinking with Data

Thinking with Data: Thinking with Data helps you learn techniques for turning data into knowledge you can use. You’ll learn a framework for defining your project, including the data you want to collect, and how you intend to approach, organize, and analyze the results.

Creating a Data-Driven Organization

Creating a Data-Driven Organization: This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board.

Lean Analytics

Lean Analytics: This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word.

Bad Data Handbook

Bad Data Handbook: In this handbook, data expert Q. Ethan McCallum has gathered 19 colleagues from every corner of the data arena to reveal how they’ve recovered from nasty data problems.

Just Enough Math

Just Enough Math: This video course from Paco Nathan and Allen Day presents useful areas of advanced math in easy-to-digest morsels. If you’re familiar with high school Algebra 2 and basic statistics, you’re good to go.

Leveraging Surveys

Leveraging Surveys: In this video workshop, host Francois Christen uses his 33 years of applied and academic experience as a marketing scientist to show you how to design a good survey. You’ll learn how to identify and word targeted survey questions, how to engage folks who agree to take the survey, and how to interpret the results.

Strata + Hadoop World

San Jose · London · Beijing · New York · Singapore

Tap into the collective intelligence of the leading minds in data—decision makers using the power of big data to drive business strategy, and practioners who collect, analyze, and manipulate data. Strata gives you the skills, tools, and technologies you need to make data work today—and the insights and visionary thinking O'Reilly is known for.

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