Data-Informed Design

Data-Informed Design

Video Training

Are you designing for your real audience or who you think your audience is? The fact is, you can’t create an ideal product or experience for your users unless you know who they are, as well as how and why they’ll interact with your design. In this Learning Path you’ll discover how to determine what type of data you need to be informed, how to collect it, and how to apply it to your design decisions.

Below are the video training courses included in this Learning Path.


Data-Informed Design

Presented by Jen Matson 3 hours 34 minutes

User experience designers today understand the importance of using data to drive the design choices made during the software development process. But what types of data do you need? How do you collect it? And what should you do with the data once you have it? In this course, UX design pro Jen Matson shows you how to identify, acquire, and analyze data that not only tells you WHAT your users do when they use your products, but WHY they do it. Understanding the WHY, says Matson, is the key to better design.


User Research Fundamentals for Designers

Presented by Christine Perfetti 5 hours 2 minutes

With this course you’ll get started on the path for learning practical methods and techniques for gathering feedback and conducting your own user research projects. You will start with an overview of UX research methods, then jump into learning how to plan a usability study. You’ll learn about usability requirements and how to moderate a usability study, analyze the data, communicate the study results, and other essential techniques for developing accurate insights into your users.


Usability Testing and Research

Presented by Amy Eastment 1 hour 49 minutes

This course provides best practices for user research and usability testing, from start to finish, covering six key steps in user research and testing: test requirements brainstorming, scripting, recruiting and scheduling, logistics identification and preparation, conducting interviews, and reporting findings. As you work with real-life examples, you’ll learn how to sell the need for usability testing to your organization, choose the right people for your team, conduct tests efficiently, and present the results.