Lean

THE LEAN SERIES

Eric Ries

Eric Ries, series editor and founder of The Lean Startup

Essential Books for Entrepreneurs and Innovators

The Lean Series, curated by Eric Ries, is a collection of books written by the best people in the field, on topics that matter. The authors dive down into Lean Startup implementation-level details, providing readers with information they can immediately put to use.

Reduce waste. Make better, faster decisions. Build products people want.

The Lean Startup is changing the way companies are built and new products are launched. This proven approach helps businesses succeed in a landscape riddled with risk, whether the business is just one person in a garage or part of a group of seasoned professionals in a Fortune 500 boardroom.

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Lean Branding Lean Branding

By Laura Busche

May 2014

Early Release Ebook: $25.99  |  Pre-Order Print: $29.99

Every day thousands of passionate developers come up with new startup ideas and lack the branding know-how to make them thrive. Lean Branding is their Phone-a-Friend lifeline. This book is a practical toolkit to building your own robust, dynamic brands that generate conversion without having to hire an agency.

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Lean Customer Development Lean Customer Development

By Cindy Alvarez

May 2014

Ebook: $19.99  |  Pre-Order Print: $24.99

How do you develop products that people will actually use and buy? Customer development research is a method for learning how your customers behave, what problems they need to solve, and what frustrates and delights them. Through a combination of open-ended interviewing and fast and flexible research techniques, this book provides rich insights that can take you beyond incremental improvements and to the "ah-ha!" moments that inspire truly great products.

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Lean UX Workshop Lean UX Workshop

By Jeff Gothelf

April 2014

Video: $79.99

Dive deep into Lean Startup and Lean UX methods with this comprehensive workshop video—and learn how to remove risk from the software development process. Recorded live in Boston in February 2014, this Lean UX Workshop provides a potent, fast-paced mix of lecture, hands-on exercises, and discussion.

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Lean Enterprise Lean Enterprise

By Jez Humble, Barry O'Reilly, Joanne Molesky

December 2013

Early Release Ebook: $20.99  |  Pre-Order Print: $24.99

The second generation of Lean and Agile software delivery methodologies has arrived, in the form of the Lean Startup, Continuous Delivery and DevOps movements, promising faster time-to-market, less waste, and frequent, low-risk releases. But adopting these ideas is hard in enterprises with annual budgeting cycles, compliance concerns, legacy systems to maintain, and organizational silos.

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UX for Lean Startups UX for Lean Startups

By Laura Klein

May 2013

Ebook: $19.99  |  Print: $24.99

Creating a great user experience doesn't have to be a lengthy or expensive process. This hands-on book shows you how to use Lean UX techniques to do it faster and smarter. You'll learn how to tighten the iteration loop, get more customer feedback, reduce the time it takes to get great products to market, and build something your customers will truly love.

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Lean Analytics Lean Analytics

By Alistair Croll, Benjamin Yoskovitz

March 2013

Ebook: $23.99  |  Print: $29.99

Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startup's single most important metric, and how to iterate until you get it right.

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Lean UX Lean UX

By Jeff Gothelf

February 2013

Ebook: $19.99  |  Print: $24.99

With this hands-on guide, you'll learn that UX is about the experience, not the deliverables, and that as a UX designer you need to focus on the product experience being created and not the documentation. By applying a set of lean design practices and principles, you'll learn how to design the best product for your target audience in the most efficient way, while keeping the user's needs first and foremost.

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Running Lean
Running Lean

By Ash Maurya

January 2012

Ebook: $19.99  |  Print: $24.99

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use.

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About the Series Editor

Eric Ries is an entrepreneur and the bestselling author of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. He cofounded and served as CTO of IMVU, his third startup. He has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an entrepreneur-in-residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, and the Huffington Post. He writes a popular blog, Startup Lessons Learned.

"The Lean Startup isn't just about how to create a more successful entrepreneurial business. It's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question: How can we learn more quickly what works, and discard what doesn't?"

–Tim O'Reilly, CEO, O'Reilly Media

"As the idea of the Lean Startup spreads, Ash Maurya has written a hugely useful book full of examples of implementing the Lean Startup Methodology. If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read."

–Brad Feld, Managing Director, Foundry Group

"In Running Lean, Ash Maurya lays out a clear, practical plan for giving your startup the best possible chance. We used his approach at Year One Labs with every one of our startups. It's the best way for new companies to find their groove, explain their business model, and ultimately, grow their business."

–Alistair Croll, Solve for Interesting and Founding Partner, Year One Labs

"Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable—this is the first comprehensive guidebook for how to execute a Lean Startup."

–Jason Cohen, founder of WP Engine & Smart Bear