Doing Business on Facebook: The Mini Missing Manual
Publisher: O'Reilly Media
Final Release Date: June 2010

Facebook isn't just for college kids anymore. Thousands of companies use the site for everything from project collaboration and advertising to filling--and finding--jobs. This Mini Missing Manual is aimed at professionals who want to use Facebook to help them in the work world. Whether you're looking for a gig or want to boost your company's sales, you'll find useful tips you can apply today.

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O'Reilly MediaDoing Business on Facebook: The Mini Missing Manual
 
4.5

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4.0

Good for beginners

By Michal Owsiak

from Poland

About Me Developer

Verified Reviewer

Pros

  • Concise
  • Easy to understand

Cons

  • Too basic

Best Uses

  • Novice

Comments about O'Reilly Media Doing Business on Facebook: The Mini Missing Manual:

Facebook like portals are based on community - if there were no people willing to devote their time for it, Facebook wouldn't exist.
Question rises - am I able to get something back from Facebook? Vander Veer claims that it's possible. By describing various features of
Facebook explains how to utilize them in order to achieve certain goals. I would argue whether title of the book should state "Doing Business"
thou. In my opinion this is just a little trick to get peoples' attention.

I am not Facebook fan at all, that's why I am not aware of it's features. I was looking for a book that could shade some light on this
topic and was condense at the same time. In this term "Doing Business ..." is just fine. After reading section two you can get the feeling
of what Facebook is about. If you need brief overlook of most of Facebook features - that's fine. When it comes doing business (section one)
, I don't fully agree with author. I don't think that creating Facebook resume is a good idea. I think standing out of the crowd would be
better idea. Facebook page with links to your personal web site - fine. Moving your resume into Facebook - nope, thanks. In general,
I have found what I was looking for. Would I recommend this book? If you don't know Facebook yet, I think the price of this book makes
it a good deal to get it and see what's behind the most recognized logo.

(1 of 1 customers found this review helpful)

 
5.0

succinct, good illustrations, good price

By garyinalaska

from Anchorage, Alaska

About Me Educator

Verified Reviewer

Pros

  • Accurate
  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

    Best Uses

    • Intermediate

    Comments about O'Reilly Media Doing Business on Facebook: The Mini Missing Manual:

    In our electronic, get it done age, I wanted to learn what additional ways I could advance our small business. In our era of Social Media, FaceBook is a leader, millions using it more and more, and business using it if they want to exist, let alone add new customers. This book by O'Reilly, a leader in electronic media, came to me via downloading it, they have all formats, and since I wanted to read the book on my new iPad, I used ePub format. I downloaded it, then dragged it to my iTunes folder, and then sync'd it, now it opens in the ibook application, and works great, colorful illustrations too. I liked the approach by the author, she tells what the point is, then supports it. She has a knack for techie language translated into English, meaning, I can understand her easily. I see from her list of other written works, that she also writes about programming and some of the Microsoft Office products like PowerPoint. In the book, she covers the people aspect of acquiring or hiring, and how best to do it, checking them out or vetting, and how one looks for a job. As FaceBook users know, there are many areas to tell about oneself, and so using your Profile as a Resume was an interesting approach she covered. Collaboration on projects was good. Using FaceBooks way to 'talking' can be used to keep up with your customers, so when you see a customer online, initiate a chat. She uses "Tips" in a highlighted blue text, which is easier to get to, and speaks directly to an issue, in this vein, creating a Business Friend's list, here's her suggestion to give you the idea:Tip: You may want to create a business-related Friend List and then add folks like your boss, coworkers, and clients to it. Doing so helps make customizing your privacy settings easy, because you don't have to tell Facebook the name of each business contact every time you tweak a privacy setting—you can just give Facebook the list name. To make a list, at the top of any Facebook screen, click account, then click edit Friends. on the left side of the page that appears, click the all connections link. Then click the create new list button. after you create the list, you can click account, then Privacy settings, and then "custom- ize settings". click the button that appears to the right of each setting, choose customize, and then, from the "These people" menu, select specific People and type in the name of your list.Advertising is obviously a given about targeting new and existing customers for your business, and she again is succinct in her suggested approaches. She gave me more information than I had known, and gave me new approaches. She starts with the simple, then moves on to exactly how a task is done, such as Creating a Page, step by step, with color illustration. Well done.A feature of this eBook I hadn't seen before, either because I hadn't looked or knowing O'Reilly does an excellent publishing job, they included the Colophon or giving publishers information about the printing/author. In went into how best to print this, since it's an eBook, about Fonts, etc. very helpful!I highly suggest this mini book, it's short, concise and only 65 pages, so a quick read. O'Reilly also has deals to buy 2 and get a free one on their website, www.oreilly.com.

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