Books & Videos

Table of Contents

Chapter: Why Effective Logos Are Important

Welcome

02m 44s

How we process information

03m 41s

Universal information and logos

02m 37s

Materials needed for this video

01m 52s

Working with exercise files

00m 32s

Chapter: Different Parts and Types of Identity Design

Introduction

00m 35s

Vocabulary

02m 24s

How logos communicate

02m 53s

Trademark: Predecessor to the logo

01m 5s

When to use what

01m 41s

Chapter: An Overview of the Process

Let's get started

00m 58s

A Step by Step Guide to the Design Process

06m 7s

Interviewing the Client and Doing Research

01m 50s

Structure and Flow in Design

04m 11s

Design Flow

04m 50s

Problem-solving Styles

01m 24s

Chapter: The Principles of Basic Black

The Principles of Basic Black

01m 35s

Flexibility

01m 10s

Logo Scalability

01m 46s

Scaleability in Logotypes

00m 34s

Letterspacing Logotypes

02m 45s

The Power of Empty Space

01m 33s

Economy and Elegance

03m 4s

Chapter: Proportion

Introduction to Proportion

00m 29s

Proportion Basics

01m 50s

The Golden Ratio as Aesthetic

02m 2s

The Golden Ratio as Structure

02m 30s

How to Create the Golden Section Spiral in Illustrator

04m 11s

Golden Ratio Tools

08m 45s

The Fibonacci Sequence

01m 56s

Chapter: Symmetry

Introduction to Symmetry

01m 23s

The Three Basic Symmetries

02m 55s

How to Create the Three Symmetries in Illustrator

07m 54s

Refelection Symmetry Exercise: Create a Name Totem

03m 57s

Rotation Symmetry Exercise: Create a Mandala

05m 31s

Tessellations

04m 3s

How to Create a Simple Tessellation

04m 24s

How to Create a Complex Tessellation

10m 58s

Chapter: Good Gestalt

Introduction to Gestalt

01m 33s

Figure/Ground

01m 7s

Closure

02m 14s

Continuance

00m 44s

Similarity

01m 22s

Proximity

01m 8s

All the Gestalts in One Design

01m 7s

Chapter: The Importance of Visual Storytelling

The Importance of Visual Storytelling Introduction

01m 9s

Create a Relationship with the Audience

03m 20s

Develop the Concept

01m 47s

Chapter: Choosing a Creative Strategy for the Logo

Choosing a Creative Strategy for the Logo Introduction

00m 59s

Individualize the Cliché

03m 44s

Symbolic Logos

05m 50s

Metaphoric Logos

02m 8s

Literal Logos

03m 29s

Style and Substance

03m 0s

Chapter: An Introduction to Patterns in Logos

An Introduction to Patterns in Logos

01m 42s

Chapter: Patterns of Movement: Branching

Patterns of Movement: Branching

01m 42s

How to Use the Branching Pattern

01m 49s

How to Integrate the Branching Pattern

03m 20s

Chapter: Patterns of Movement: Meanders

Patterns of Movement: Meanders

02m 10s

Choosing and Using a Meandering Pattern

01m 49s

Chapter: Patterns of Creativity: Spirals

Patterns of Creativity: Spirals

00m 53s

Chapter: Patterns of Cooperation: Helices

Patterns of Cooperation: Helices

01m 28s

How to Use the Helix in Logos

02m 12s

Process of Selection: Helix

02m 11s

Chapter: Patterns of Security: Stacking and Packing

Patterns of Security: Stacking and Packing

02m 4s

How to use Stacking and Packing Patterns in a Logo

02m 21s

Chapter: An Introduction to Shapes in Logo Design

An Introduction to Shapes in Logo Design

03m 44s

Chapter: Circles: Wholeness

Circles: Wholeness

03m 23s

How to Use Circles in Logos

01m 57s

Process: The Circle in Logos

02m 23s

Chapter: Intersecting Lines: Relationships

Intersecting Lines: Relationships

02m 3s

How to Use Intersecting Lines in a Logo

02m 21s

Process: Interstecting Lines in Logos

00m 54s

Chapter: Triangles: Inspiration and Transformation

Triangles: Inspiration and Transformation

02m 13s

How to Use Triangles in Logos

03m 21s

Process: Triangles in Logos

02m 58s

Chapter: Four-Sided Figures: Stability

Four-Sided Figures: Stability

00m 55s

How to Use a Four-sided Shape in a Logo

01m 31s

Process: Four-sided Shapes in Logos

02m 1s

Chapter: Spirals and Stars: Creativity and Excellence

Spirals and Stars: Creativity and Excellence

01m 50s

Spirals and Starts in Everyday Experience

04m 25s

Process: Spirals in Logos

02m 21s

Chapter: Secondary Logo Characteristics

Secondary Logo Characteristics

01m 32s

About Color

05m 53s

Color Associations

03m 6s

Modifying a Typeface to Accompany a Logo

01m 44s

The Value and Challenge of Lines

01m 42s

When to Add a Style of Technique

02m 53s

Unifying the Components

02m 40s

Chapter: Presenting the Logo to your Client

Presenting the Logo to your Client

01m 37s

Preparing for a Successful Presentation

06m 4s

Digital Presentations

00m 58s

Hardcopy Presentations

02m 31s

Chapter: Finalizing the Artwork

Finalizing the Artwork

01m 18s

Vector versus Raster Considerations

02m 30s

Final Production of the Logo Artwork

05m 2s

Color Format and Printing Considerations

03m 44s

Prepping a Business Card for Digital Press

03m 53s

Chapter: The Importance of Establishing Consistency

The Importance of Establishing Consistency

01m 32s

Creating an Identity Standards Guideline Brief for the Client

01m 6s

Creating an Extensive Identity Standards Guideline Document

02m 23s

Providing Final Files for the Client

02m 28s

Chapter: Extending the Logo into a Brand

Extending the Logo into a Brand

00m 33s

What is a Brand?

01m 6s

Prep for Brand Thinking

01m 29s

Process: Putting the Brand into the World

02m 20s

Chapter: The Business of Identity Design

The Business of Identity Design

00m 36s

Negotiating a Contract

07m 28s

Logo Ownership

04m 22s

How to Copyright Your Work Online

09m 46s

The Logo Designer's Business Documents

12m 31s

Your Work's Future Value

01m 33s

Chapter: Finding Clients and Getting Work

Finding Clients and Getting Work

00m 26s

Put Your Best Work Out There

04m 39s

Initiating Contact and Networking

03m 52s

Pro Bono versus Spec Work

02m 2s

Design as a Way of Life

02m 17s