Table of Contents
Chapter: Typographic characters are incredible works of art. Recognizing the exquisite subtleties of well-designed letters—and learning the language of type—improves our awareness, appreciation, and understanding of all things typographic.
Waking Up to the Details of Type
Recognizing Typographic Voices
Talking Typogaphy: A Crash Course
Chapter: Stand-alone letters have many uses in design. Learning to choose and modify typographic characters for stand-alone presentations is useful not only for the creation of things such as monograms and drop caps, it also teaches lessons that you can apply when working with some—or all—of the letters contained in words appearing in logos and headlines.
Getting to Work: Tools for Type
Finding Uses for Solo Characters
Adding Decor to Letters
Integrating Imagery with Letterforms
Morphing Letters with Digital Effects
Chapter: Fundamental typographic know-how is essential when it comes to properly presenting words within logos and headlines. This chapter focuses on critical aspects of font choice, letterspacing, legibility, and ligatures.
Finding the Right Font Persona
Kerning to Achieve Perfect Letterspacing
Modifying Characters to Improve Spacing
Letting Ligatures Help
Chapter: This chapter includes strategies for creating eye-catching and conceptually targeted logos and headlines.
Establishing Visual Hierarchy
Breaking and Bending Baselines
Creating a Stage for Words
Chapter: In the world of design, type very often coexists with imagery. This chapter deals with ways of adding decor, illustrations, and photos around, within, and beneath words.
Brainstorming Word-plus-image Solutions
Placing Icons With Type
Changing a Letters and Words Into Images
Safely Placing Type Over Imagery
Enclosing Words with Decor and Imagery
Chapter: This chapter discusses typographic practices that help ensure your layouts’ type looks good and functions clearly when its put before the eyes of your target audience.
Prioritizing and Ensuring Text Legibility
Building Spaces for Type with Columns and Grids
Helping text fit
Nine Things You Should Avoid When Presenting Text in Layouts