Books & Videos

Table of Contents

  1. Strategy

    1. Chapter 1 You Have an App Idea...Now What?

      1. The “New” App Store
      2. Evaluating Your Idea
      3. Interviews
      4. Recap
    2. Chapter 2 Finding Your Inner App

      1. Getting Familiar with Apple Devices
      2. Approaching App Innovation
      3. Interviews
      4. Recap
    3. Chapter 3 From Idea to Concept

      1. Customers Are the Key
      2. Creating a Concept App
      3. Interviews
      4. Recap
  2. Development

    1. Chapter 4 For Hire: Identifying Help

      1. Your App Team
      2. Finding Resources
      3. Interviews
      4. Recap
    2. Chapter 5 Getting a Working App

      1. The Development Process
      2. Your App’s Roadmap
      3. Design and Development
      4. Managing Your App’s Progress
      5. Interviews
      6. Recap
    3. Chapter 6 Making Your App Better Before It Reaches the App Store

      1. Installing Your App
      2. Going Beta
      3. Quality Assurance and Feedback
      4. Interviews
      5. Recap
  3. Launch

    1. Chapter 7 Preparing for the App Store Submission

      1. Finishing Development
      2. iTunes Connect
      3. Interviews
      4. Recap
    2. Chapter 8 Building Your Marketing Crescendo

      1. Changing Your Marketing Mindset
      2. Your Marketing Crescendo
      3. Launching Your App (Phase 5)
      4. Interviews
      5. Recap
    3. Chapter 9 Measuring Success and Future Development

      1. Into the App Store
      2. Keeping Customers Engaged
      3. Assessing Your App’s Future
      4. Interviews
      5. Recap
    4. Appendix Afterword

      1. When Mobile Is No Longer the Exception
  4. Tips and Tools

    1. Appendix Tips and Tools

      1. iOS Developer Program
      2. Tools
      3. Additional Resources