App Savvy
Turning Ideas into iPad and iPhone Apps Customers Really Want
Publisher: O'Reilly Media
Final Release Date: August 2010
Pages: 352

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

  • Learn about the App Store and how Apple's mobile devices function
  • Follow guidelines for vetting and researching app ideas
  • Validate your ideas with customers -- and create an app they’ll be passionate about
  • Assemble your development team, understand costs, and establish a workable process
  • Build your marketing plan while you develop your application
  • Test your working app extensively before submitting it to the App Store
  • Assess your app's performance and keep potential buyers engaged and enthusiastic
Table of Contents
Product Details
About the Author
Recommended for You
Customer Reviews

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O'Reilly MediaApp Savvy
 
4.8

(based on 4 reviews)

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100%

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Pros

  • Easy to understand (4)
  • Well-written (4)

Cons

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    • Novice (4)
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    (2 of 2 customers found this review helpful)

     
    5.0

    This book is superb

    By DC Crowley

    from The Netherlands

    Pros

    • Easy to understand
    • Well-written

    Cons

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      Comments about O'Reilly Media App Savvy:

      App Savvy by Ken Yarmosh

      A fabulous book which will not teach you to code but will teach you how to think, watch the competition, hone your skills to be successful in creating apps that sell.

      "Turning idea's into iPad And iPhone apps customers really want". This is the core philosophy behind this book. Apple have done a great job providing the tools to create great apps. Ken Yarmosh's book provides the insights into creating great app idea's, testing those idea's and the marketing them. Ken Yarmosh also provides great insights into how the app market is developing, discovering trends, finding which apps are selling, proving you with strategies to watch these trends and reach useful conclusions!

      Finding developers, the route to getting your app onto the app store and how to handle updates are also covered. Even if you have been around a while this book should I would expect provide some very useful insights.

      O'Reilly publishing approached me with a view of reviewing books for them. Having a lot of respect for them I agreed. That does not mean automatic good reviews. This book though, is superb.

      (1 of 1 customers found this review helpful)

       
      4.0

      Good proccess for building an App

      By Rob

      from Brisbane, Australia

      About Me Developer

      Verified Reviewer

      Pros

      • Accurate
      • Easy to understand
      • Well-written

      Cons

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        • Intermediate
        • Novice

        Comments about O'Reilly Media App Savvy:

        App Savvy is a great book if you've got an idea for an iOS app or want to move into the space. It has a good introduction to the topics that you should be thinking about, presenting a strategy for how to produce a successful app. I've recently received an iPad and can see some opportunity for Ephox on the platform. App Savvy has helped me frame my thinking around what this might look like, and how to go about producing a successful app. While the book suggests acting while reading, I've been using it as my background reading first. If I start moving forward with an app I expect to reread parts of the book. I've definitely been making copious use of the iBook highlight and bookmark functions as I've been reading.One of the only drawbacks in what I've seen is that there is a little too much jumping around to different chapters as the author gets the mix of content flow and timelines right. I'm not sure if it was avoidable, but I did find it a little bit awkward at times. Overall this is a good book, and I'd recommend it to anyone looking at putting together an iOS app.

        (1 of 2 customers found this review helpful)

         
        5.0

        App Savvy + Marketing/Business Savvy

        By tekchic

        from Phoenix, AZ

        About Me Designer, Developer

        Verified Reviewer

        Pros

        • Concise
        • Easy to understand
        • Well-written

        Cons

          Best Uses

          • Intermediate
          • Novice

          Comments about O'Reilly Media App Savvy:

          The App Store has its own idiosyncrasies that can be confusing for a first-time developer trying to learn the creation and app submission process. Before you launch your first app to the App Store, be sure to read this book first! This book doesn't only cover apps -- it's also a helpful general business primer when it comes to strategy and marketing. If you have a "great app idea" and don't know where to start, this book will get you rolling by giving you an inside view of the entire process. I enjoyed this book because the information was concise and not wordy. One of my favorite features of this book is that at the end of every chapter, Ken interviews successful App Store developers so you can glean from their experiences. There are already lots of books that explain iOS coding. This book isn't about writing iOS code, but instead is about everything to do with building your own successful application and launching and marketing it to the world. Enjoyable read, and I definitely recommend it for anyone interested in getting into the mobile app business.

          (1 of 1 customers found this review helpful)

           
          5.0

          App Savvy by Ken Yarmosh

          By Hector Lee

          from Singapore

          About Me Designer, Developer

          Verified Reviewer

          Pros

          • Concise
          • Detailed
          • Easy to understand
          • Well-written

          Cons

            Best Uses

            • Expert
            • Intermediate
            • Novice
            • Student

            Comments about O'Reilly Media App Savvy:

            App Savvy is the comprehensive guide for the designer, developer, entrepreneur who is interested in breaking into the market of building iPad and iPhone apps. Ken Yarmosh guides you through the entire process from conceptualizing, developing and marketing your next app. This is not a book which teaches you to code but one that helps to success in the App Store.

            App Savvy is extremely well written and it teaches more than just building an app, it helps you to make better apps. Ken Yarmosh clearly details the steps you should take to clearly define your app so that you create an app that your customers really want. The book is great for designers, developers and entrepreneurs who see the App Store as a great opportunity to success. Although Ken Yarmosh has experience in the app store, he included interviews with numerous personalities who are big players in the App Store to share their experience as well. App Savvy is a treasure trove of knowledge for everyone to learn from, even if you are not buildling an app now. You will certainly learn how success if made from such a competitive environment.

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