Reinvent as an Economic Necessity
Publisher: O'Reilly Media
Released: July 2010
Run time: 1 hour 15 minutes

During a downturn, many business executives think that change is necessary. During times of growth, those same executives stay the course because they assume their strategy is having the desired result. Neither assumption is necessarily -- it could be that a rising or falling tide lifts or lowers all boats. In this inspirational video, you'll discover a method that will help your organization outperform general market outcomes.

Through a process called MurderBoarding&trade, you can make the tough decisions it takes to streamline and focus your organizational strategy. Nilofer Merchant, corporate strategist and author of the bestselling book, The New How, shows you how it's done.

Unlike "white boarding" -- the popular tool for envisioning new horizons, new products, new opportunities, and new growth -- MurderBoarding helps you cull and eliminate. From among many initiatives, you select only the best. Companies often waste resources because they try to do too much. MurderBoarding helps you narrow opportunities so you can focus on what's truly important to your business.

In "Reinvent as an Economic Necessity," you'll learn how to trim off the excess that can distract you and your staff so that your company can flourish.

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