Books & Videos

Table of Contents

  1. Chapter 1 Introduction to Social Networking

    1. Who Uses Facebook?

    2. Impact on Today’s Media

    3. Big Brands on Facebook

    4. How You Can (and Should) Use Facebook

    5. Creating Valuable Content

  2. Chapter 2 Facebook Profile Basics

    1. What Is a Facebook Profile?

    2. Facebook Profiles for Business

    3. Facebook Profile Tabs

    4. Setting Up a Facebook Profile

    5. Profile Interactions

    6. Summary

  3. Chapter 3 Facebook Page Basics

    1. The Difference Between a Page and a Profile

    2. What Requires a Facebook Page, Not a Profile

    3. Types of Pages

    4. Creating and Customizing a Facebook Page

    5. Facebook Page Tabs

    6. Page Applications

    7. Page Optimization

    8. Promoting Your Page

    9. Page Interactions

    10. Summary

  4. Chapter 4 Facebook Group Basics

    1. Groups Versus Pages

    2. Groups Can Be Good—Sometimes

    3. When You Want a Group

    4. Creating a Group

    5. Managing a Group

    6. Monitoring and Managing a Group

    7. Using Groups to Supplement Your Page

    8. Summary

  5. Chapter 5 Facebook Events

    1. When to Use an Event

    2. Creating an Event

    3. Breaking Through the Clutter

    4. Sending Invites

    5. Integrating with a Page

    6. Promoting Your Event

    7. Event Follow-Up

    8. Summary

  6. Chapter 6 Facebook Application Basics

    1. Create Inherently Social Applications

    2. Improve Existing Social Behaviors

    3. Learn from Success

    4. Clarity, Simplicity, and Speed to Engagement

    5. Integrate with Viral Facebook Features

    6. Development

    7. Art and Copy

    8. Launching and Promoting Your Application

    9. Summary

  7. Chapter 7 Customizing Your Facebook Page

    1. Page Icon

    2. Designing Assets and Media

    3. Content

    4. Branded Patterns and Days

    5. Exclusive Stuff

    6. Custom Tabs

    7. User Applications

    8. Summary

  8. Chapter 8 Developing a Facebook Content Strategy

    1. Competing with Other Content on Facebook

    2. Optimizing for Both Facebook and Search Engines

    3. Summary

  9. Chapter 9 Cross-Promoting Content on Facebook

    1. Least Shared Words

    2. Meta Mentions

    3. Most Shared Words

    4. Digits

    5. Linguistic Content

    6. Video

    7. Parts of Speech

    8. Readability

    9. Social Plug-ins

    10. Summary

  10. Chapter 10 Facebook Page Management

    1. Exclusive Deals for Fans

    2. Frequent Status Updates

    3. Timely Redesigns

    4. Promotions

    5. Monitoring

    6. Moderation

    7. Responding

    8. Advertising

    9. Summary

  11. Chapter 11 Advertising on Facebook

    1. Where to Send Users

    2. Creative Content Design

    3. Targeting

    4. Budget

    5. Bidding

    6. Ad Stats

    7. Summary

  12. Chapter 12 Analytics and ROI

    1. Insights for Page

    2. Insights for Applications

    3. Facebook Ads Analytics

    4. Tracking

    5. Summary

  1. Appendix Acknowledgments

  2. Appendix About the Authors

  3. Colophon