Books & Videos

Table of Contents

  1. Chapter 1 The myth of epiphany

    1. Ideas never stand alone

  2. Chapter 2 We understand the history of innovation

    1. Why does history seem perfect?

    2. Evolution and innovation

  3. Chapter 3 There is a method for innovation

    1. How innovations start

    2. The seeds of innovation

    3. The challenges of innovation

    4. The infinite paths of innovation

    5. Finding paths of innovation

  4. Chapter 4 People love new ideas

    1. Managing the fears of innovation

    2. Negative things innovators hear

    3. The innovator’s dilemma explained

    4. Frustration + innovation = entrepreneurship?

    5. How innovations gain adoption: the truth about ideas before their time

  5. Chapter 5 The lone inventor

    1. The convenience of lone inventors

    2. The challenge of simultaneous invention

    3. The myth of the lone inventor

    4. Stepping-stones: the origins of spreadsheets and E=mc2

  6. Chapter 6 Good ideas are hard to find

    1. The dangerous life of ideas

    2. How to find good ideas

    3. Ideas and filters

  7. Chapter 7 Your boss knows more about innovation than you

    1. The myth that managers know what to do

    2. Five challenges of managing innovation

  8. Chapter 8 The best ideas win

    1. Why people believe the best wins

    2. The secondary factors of innovation

    3. Space, metrics, and Thomas Jefferson

    4. The goodness/adoption paradox

  9. Chapter 9 Problems and solutions

    1. Problems as invitations

    2. Framing problems to help solve them

    3. The truth about serendipity

  10. Chapter 10 Innovation is always good

    1. Measuring innovation: the goodness scale

    2. Innovations are unpredictable (DDT, automobiles, and the Internet)

    3. Technology accelerates without discrimination

    4. The good and bad, the future and the past

  11. Chapter 11 Epilogue: Beyond hype and history

    1. The simple plan

  12. Chapter 12 Creative thinking hacks

    1. Kill creative romance

    2. Combinations

    3. Inhibition

    4. Environment

    5. Persistence

    6. Creative thinking hacks

  13. Chapter 13 How to pitch an idea

    1. All ideas demand change

  14. Chapter 14 How to stay motivated

    1. The big motivations

  1. Appendix Research and recommendations

    1. Annotated bibliography

    2. Ranked bibliography

    3. Other research sources

  2. Appendix Photo credits

    1. Chapter openers

    2. Figures

  3. Appendix Acknowledgments

    1. For the paperback edition

    2. For the original edition

  4. Appendix How to help this book: A request from the author

  5. Colophon