Metrics 101: What to Measure on Your Website
Publisher: O'Reilly Media
Final Release Date: July 2010
Run time: 1 hour 10 minutes

This video helps you build a complete web monitoring strategy. It covers the many different metrics you can collect, from latency and uptime to usability and navigation--and show you how to tie them to the goals of your web business.

Presented by the co-author of O’Reilly’s Complete Web Monitoring, this video looks at every part of your online measurement strategy, with a particular focus on what web operators need to know. Coverage includes:

  • The elements of web latency
  • Strategies for collecting end user experience
  • How performance and availability fit into the rest of the monitoring picture
  • Linking performance to business metrics like time-on-site, conversion rates, and engagement
  • Measuring sites you rely on, but don’t control
  • How to roll up measurement data to share it with other stakeholders
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