Gamification by Design
Implementing Game Mechanics in Web and Mobile Apps
Publisher: O'Reilly Media
Final Release Date: August 2011
Pages: 208

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.

Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.

  • Discover the motivational framework game designers use to segment and engage consumers
  • Understand core game mechanics such as points, badges, levels, challenges, and leaderboards
  • Engage your consumers with reward structures, positive reinforcement, and feedback loops
  • Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status
  • Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga
  • Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville

"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again."
—Adam Loving
Freelance Social Game Developer and founder of Twibes Twitter Groups

Table of Contents
Product Details
About the Author
Colophon
Recommended for You
Customer Reviews

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oreillyGamification by Design
 
4.5

(based on 4 reviews)

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100%

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Pros

  • Easy to understand (4)
  • Well-written (4)
  • Helpful examples (3)

Cons

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Best Uses

  • Novice (4)
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4.0

Engaging the App's End Users

By @ederandresan

from Paipa, Boyacá, Colombia

About Me Developer

Verified Reviewer

Pros

  • Concise
  • Easy to understand
  • Well-written

Cons

    Best Uses

    • Intermediate
    • Novice
    • Student

    Comments about oreilly Gamification by Design:

    Today, we are aware that certain web games are successful because their developers knew how to engage their target players. This is because they applied very well the human aspects when playing pastime and puzzles in the traditional way.

    This book starts showing us why people plays and what purpose they want to get, so we need to identify what kind of users our application will have: Socializers, Explorers, Achievers or Killers? So, how can we develop web applications in a manner our end users can enjoy it while working with it, even if it is not a game?

    This book is an introductory path for understanding the mechanics of how people gets motivated with playing a game again and again and extending those concepts to more varied fields like health, knowledge and customer support. Those core concepts are points, levels, leader boards, loyalty, rewards, badges, social experiences and game mechanics versus game dynamics. Chapter five is very valuable because it covers twelve game mechanics that we can adapt for our web application user experience like collecting, delight, gifting, leading and fame.

    The book finishes showing us a programming project which applies many of the aforementioned gammification concepts for a forums web site.

    This book is very good to start designing web applications with games metaphors. A drawback I found is: How to gammify an application intended for the internal enterprise staff? This question is not clearly answered or inferred.

    Note 1: By the time of writing this review the web site recommended by the authors http://GamificationU.com is not longer available. I think the new site is http://www.gamification.co/.

    Note 2: This book was reviewed as a part of the O'Reilly Blogger Review Program (http://www.oreilly.com/reviews/)

     
    5.0

    excellent book with ton of gamification

    By MayankM

    from Menlo Park, CA

    About Me Developer, Maker

    Verified Reviewer

    Pros

    • Easy to understand
    • Helpful examples
    • Well-written

    Cons

      Best Uses

      • Novice
      • Student

      Comments about oreilly Gamification by Design:

      Authors have done an excellent job of introducing gamification to a novice reader. More than anything else, the book is very thought provoking and opens your eyes to the world of games around you!

      Cheers!!!

      (1 of 1 customers found this review helpful)

       
      5.0

      "What makes a game?"

      By Alexei

      from Moscow, Russia

      Verified Reviewer

      Pros

      • Accurate
      • Easy to understand
      • Helpful examples
      • Well-written

      Cons

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        • Novice

        Comments about oreilly Gamification by Design:

        The author describes every element that finally makes a game and how thes game mechanics elements can be used in site development.
        Interesting to read. Nice examples and exercises reveal the subject.

        (7 of 7 customers found this review helpful)

         
        4.0

        Good Introduction to Gamification

        By Rob

        from Brisbane, Australia

        About Me Developer

        Verified Reviewer

        Pros

        • Accurate
        • Concise
        • Easy to understand
        • Helpful examples
        • Well-written

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          • Intermediate
          • Novice

          Comments about oreilly Gamification by Design:

          The idea of using games and such to help engage people with learning a product or idea appeals to me. On of my favourite apps on my iPhone is Mind Snacks (http://mindsnacks.com/), a fun application that aids learning Spanish through a series of games.

          It was interesting that the blogger review program is it's own game. Completing a level in this game is doing a review. I have to complete levels to be able to do more reviews.

          Gamification by Design is well written and easy to understand. It does a good job of presenting the key ideas of Gamification. The use of real world examples showing what people have done is great. There's even some real code showing how a forum being enhanced with Gamification. The code examples and examples of interactions with gamification services complete a good book. It was an exciting eye opening read that I thoroughly enjoyed. I was able to get a good introduction to the theories and principles behind gamification, and ground these in reality with the code and examples.

          I wouldn't hesitate to recommend the book to someone technical wanting to learn about gamification.

          [this book was reviewed as a part of the O'Reilly Blogger Review Program]

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