Analytics and Witch-Doctoring
Why Executives Succumb to the Black Box Mentality
Publisher: O'Reilly Media
Final Release Date: March 2011
Run time: 0 hours 33 minutes

This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests to keep the witch doctors honest.

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