MAD Skills
A Magnetic, Agile and Deep Approach to Scalable Analytics
Publisher: O'Reilly Media
Final Release Date: March 2011
Run time: 0 hours 43 minutes

A discussion of Big Data approaches to analysis problems in marketing, forecasting, academia and enterprise computing. We focus on practices to enhance collaboration and employ rich statistical methods: a Magnetic, Agile and Deep (MAD) approach to analytics. While the approach is language-agnostic, we show that sophisticated statistics can be easily scaled in traditional environments like SQL.

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