Meaningful Insights from Raw Metrics
Virtual Worlds and Other Business Applications
Publisher: O'Reilly Media
Final Release Date: March 2011
Run time: 39 minutes

Virtual worlds are a goldmine of untapped insights, even for predicting physical behaviors. Not only will we share PARC findings and methods developed to extract key data from online games, but more importantly, we'll discuss how social scientists converted and processed raw behavioral metrics into meaningful psychological variables that can be applied to a broad spectrum of business applications.

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