Books & Videos

Table of Contents

  1. Roadmap

    1. Chapter 1 Meta-Principles

      1. Step 1: Document Your Plan A
      2. Step 2: Identify the Riskiest Parts of Your Plan
      3. Step 3: Systematically Test Your Plan
    2. Chapter 2 Running Lean Illustrated

      1. Case Study: How I Wrote Iterated This Book
  2. Document Your Plan A

    1. Chapter 3 Create Your Lean Canvas

      1. Brainstorm Possible Customers
      2. Sketching a Lean Canvas
      3. Now It’s Your Turn
  3. Identify the Riskiest Parts of Your Plan

    1. Chapter 4 Prioritize Where to Start

      1. What Is Risk?
      2. Rank Your Business Models
      3. Seek External Advice
    2. Chapter 5 Get Ready to Experiment

      1. Assemble a Problem/Solution Team
      2. Running Effective Experiments
      3. Applying the Iteration Meta-Pattern to Risks
  4. Systematically Test Your Plan

    1. Chapter 6 Get Ready to Interview Customers

      1. No Surveys or Focus Groups, Please
      2. But Talking to People Is Hard
      3. Finding Prospects
      4. Preemptive Strikes and Other Objections (or Why I Don’t Need to Interview Customers)
    2. Chapter 7 The Problem Interview

      1. What You Need to Learn
      2. Testing the Problem
      3. Formulate Falsifiable Hypotheses
      4. Conduct Problem Interviews
      5. Do You Understand the Problem?
    3. Chapter 8 The Solution Interview

      1. What You Need to Learn
      2. Testing Your Solution
      3. Testing Your Pricing
      4. Formulate Testable Hypotheses
      5. Conduct Solution Interviews
      6. Do You Have a Problem Worth Solving?
    4. Chapter 9 Get to Release 1.0

      1. Product Development Gets in the Way of Learning
      2. Reduce your mVP
      3. Get Started Deploying Continuously
      4. Define your activation Flow
      5. Build a Marketing Website
    5. Chapter 10 Get Ready to Measure

      1. The Need for Actionable Metrics
      2. Metrics Are People First
      3. Simple Funnel Reports Aren’t Enough
      4. Say Hello to the Cohort
      5. How to Build Your Conversion Dashboard
    6. Chapter 11 The MVP Interview

      1. What You Need to Learn
      2. Formulate Testable Hypotheses
      3. Conduct MVP Interviews
    7. Chapter 12 Validate Customer Lifecycle

      1. Make Feedback Easy
      2. Troubleshoot Customer Trials
      3. Are You Ready to Launch?
    8. Chapter 13 Don’t Be a Feature Pusher

      1. Features Must Be Pulled, Not Pushed
      2. Implement an 80/20 Rule
      3. Constrain Your Features Pipeline
      4. Process Feature Requests
      5. The Feature Lifecycle
    9. Chapter 14 Measure Product/Market Fit

      1. What Is Product/Market Fit?
      2. The Sean Ellis Test
      3. Focus on the “Right” Macro
      4. What About Revenue?
      5. Have You Built Something People Want?
      6. What About the Market in Product/Market Fit?
      7. Summary
    10. Chapter 15 Conclusion

      1. What’s Next?
      2. Resources
  1. Appendix Bonus Material

    1. How to Build a Low-Burn Startup

    2. Why Premature Fundraising Is a Form of Waste

    3. How to Achieve Flow in a Lean Startup

    4. How to Set Pricing for a SaaS Product

    5. How to Build a Teaser Page

    6. How to Get Started with Continuous Deployment

    7. How to Build a Conversion Dashboard