Running Lean, 2nd Edition
Iterate from Plan A to a Plan That Works
Publisher: O'Reilly Media
Final Release Date: February 2012
Pages: 240

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to "pivot" by changing your plan’s course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your "big round" of funding
Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
Table of Contents
Product Details
About the Author
Recommended for You
Customer Reviews

REVIEW SNAPSHOT®

by PowerReviews
oreillyRunning Lean, 2nd Edition
 
4.4

(based on 11 reviews)

Ratings Distribution

  • 5 Stars

     

    (5)

  • 4 Stars

     

    (5)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

90%

of respondents would recommend this to a friend.

Pros

  • Concise (9)
  • Easy to understand (8)
  • Helpful examples (7)
  • Well-written (7)
  • Accurate (5)

Cons

No Cons

Best Uses

  • Novice (8)
  • Intermediate (6)
  • Expert (3)
  • Student (3)
    • Reviewer Profile:
    • Developer (6), Designer (4), Maker (3)

Reviewed by 11 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Very practical focus

By Data Designer

from Brisbane, QLD

About Me Designer

Verified Buyer

Pros

  • Practical
  • Ready To Use Tools

Cons

  • Narrow Focus

Best Uses

  • Intermediate
  • Novice

Comments about oreilly Running Lean, 2nd Edition:

It's a really practical walk of how to go from the very start to full production for a start up. He uses his a couple of his own start-ups as examples and mainly it's CloudFire.
The way he frames things is always from a learning perspective rather than giving you the "secret to success". That way you are able to take away the learnings he got and apply them to your own ideas.

Here's heaps of resources given for each topic so it's a great starting point for further research in areas of particular interest.

I got a lot out of it from an overall way to approach projects in my general life as well as from the perspective of starting a business. Definitely the kind of book you need something to write down ideas with you as a reading companion as it generates a lot of new ideas for you.

 
5.0

Great for people building a product

By johnstaveley

from Leeds, UK

About Me Developer

Verified Buyer

Pros

  • Accurate
  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

    Best Uses

    • Novice

    Comments about oreilly Running Lean, 2nd Edition:

    A superb book and indispensable reading for anyone wanting to build a product and wanting to avoid wasted time and money

     
    4.0

    Great read

    By KLG

    from Australia

    About Me Designer, Developer, Educator, Maker

    Verified Buyer

    Pros

    • Accurate
    • Concise
    • Easy to understand
    • Helpful examples
    • Well-written

    Cons

      Best Uses

        Comments about oreilly Running Lean, 2nd Edition:

        Fantastic book to lay the foundation for start up business. To work through products and ideas in a structured and considered way.

        (1 of 1 customers found this review helpful)

         
        4.0

        Perfect book - dense with grea content!

        By Marcelo

        from Miami, FL

        About Me Designer, Developer, Product Owner

        Pros

        • Accurate
        • Concise
        • Easy to understand
        • Helpful examples
        • Well-written

        Cons

          Best Uses

          • Intermediate
          • Novice
          • Student

          Comments about oreilly Running Lean, 2nd Edition:

          I thought that this book was a compliment to Eric Ries' The Lean Startup, but that was a mistake. The book is actually a combination of three methodologies: customer development, lean startup, and bootstrapping.

          I am a developer and worked on a couple of startups. I was painfully introduced to Lean Startup after a failure on one of my startups. This book is pretty packed with very pragmatic information. The main one is its take on "the business model canvas", which is described as "lean canvas". It documents how to start the iterative process of product development while describing each step.

          The best thing that I like is that an entrepreneur wrote the book. You can tell, because of some of the comments, such as "price is part of the product". The other thing that I like about the book is the reference to other books.

           
          5.0

          simple, practical recipe for lean

          By mike

          from London, UK

          About Me Maker

          Verified Buyer

          Pros

          • Concise
          • Easy to understand
          • Well-written

          Cons

            Best Uses

            • Intermediate
            • Novice

            Comments about oreilly Running Lean, 2nd Edition:

            .

             
            5.0

            Best way to put Lean Startup to practice

            By @ramonsuarez

            from Brussels, Belgium

            About Me Maker

            Verified Reviewer

            Pros

            • Concise
            • Easy to understand
            • Helpful examples
            • Practical
            • Well-written

            Cons

              Best Uses

              • Expert
              • Intermediate
              • Novice
              • Student

              Comments about oreilly Running Lean, 2nd Edition:

              This is the most important book about Lean Startup that there is. Instead of a lot of theory it gives you just enough and walks you through the steps to build your startup idea from the ground. The pdf is awesome to print the section you are working on and carry it with you to interviews and meetings.

              (1 of 1 customers found this review helpful)

               
              5.0

              Amazing Book. Simply Amazing

              By Mike

              from Provo UT

              Comments about oreilly Running Lean, 2nd Edition:

              This book is so eye opening and full of gold. Having read a number of books including 4 Steps, this book put everything into focus with practical methods and steps to execute. I have highlighted half the book. Thank you Ash!

               
              4.0

              Running Lean, 2nd Edition Review

              By m2web

              from Erlanger, KY

              About Me Developer

              Verified Reviewer

              Pros

              • Accurate
              • Concise
              • Easy to understand
              • Helpful examples

              Cons

                Best Uses

                • Expert
                • Intermediate
                • Novice

                Comments about oreilly Running Lean, 2nd Edition:

                This book is a practical work that enables you to take immediate steps to a lean start-up . In a nutshell the subtitle states the content of the book: "Iterate from Plan A to a Plan That Works."

                One of the more helpful aspects of the book is its emphasis on learning the market fit of your proposed product by working face-to-face with potential and actual customers. Moreover, you are given examples of how to test your hypotheses, determine product pricing, define your Minimum Viable Product (MVP), and learn and improve from each step in the start-up process.

                Finally, the book provides links to several helps such as an the Lean Canvas which is "the faster, more effective way to communicate your business model with internal and external stakeholders" at leancanvas.com.

                 
                5.0

                A tremendous resource

                By gkevans

                from Columbia SC

                About Me Designer, Developer, Educator

                Verified Reviewer

                Pros

                • Accurate
                • Concise
                • Easy to understand
                • Helpful examples
                • Well-written

                Cons

                  Best Uses

                  • Expert
                  • Intermediate
                  • Novice
                  • Student

                  Comments about oreilly Running Lean, 2nd Edition:

                  I obtained a review copy of Running Lean from OReilly, and this is one of the most interesting and useful books I have read in a while. I had a software consulting business for 17 years and stumbled upon a few of Maurya's ideas in the literature on Lean. Now I am writing two books, one commercial software product, and recording a library of eLearning videos. I have already enlisted all of Maurya's recommendations. Starting with fielding your concept and sharing your Minimum Marketable Features is central to Agile software development where you a) deliver value and b) obtain feedback. His Lean Canvas appeals to me in its economy: one sheet of paper with just the essential ideas. Again, in Agile we strive to "do the simplest thing possible". As a techie like Maurya my first impulse has been toward the technology, but as a business person I know the technology is not the goal: value for my customers is the goal. Running Lean is one of the most succinct statements I have found of how to find the right value that I should be creating for my customers. Thank you, Ash for an advanced book that makes being an entrepreneur and techie a whole lot simpler.

                   
                  3.0

                  Interesting, but too shallow

                  By mko

                  from Poland

                  Verified Reviewer

                  Pros

                  • Concise

                  Cons

                  • Not comprehensive enough
                  • Too basic

                  Best Uses

                    Comments about oreilly Running Lean, 2nd Edition:

                    Every startup has it's good and bad days. Question is, what to do, when you find that your initial idea is not quite as good as you expected it to be.

                    Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project.

                    Generally, problem with this kind of books is that evaluating provided solutions is very hard. You can't definitely tell that solution will work for you as well. In "Running Lean" you go through various aspects of running business with CloudFire project in a background - serving as example. Question is whether solutions good for CloudFire will be good for you?

                    One thing I definitely found interesting in the book was Lean canvas - variation on a Business Model Canvas. Comparing to Business Model Canvas it better fits small projects. In fact, Lean canvas can be applied not only to a whole project but to a single task as well. This is quite convenient if you want to describe the tasks before proceeding with solving it.

                    In general, I think this book addresses some general issues but covers topic too much narrow. It is hard to tell how it fits into general concepts of running projects if you don't have any other sources related to the topic at your bookshelf.

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                     
                    Buy 2 Get 1 Free Free Shipping Guarantee
                    Buying Options
                    Immediate Access - Go Digital what's this?
                    Ebook:  $21.99
                    Formats:  DAISY, ePub, Mobi, PDF
                    Print & Ebook:  $27.49
                    Print:  $24.99