#tweetsmart
25 Twitter Projects to Help You Build Your Community
Publisher: O'Reilly Media
Final Release Date: February 2012
Pages: 108

"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.

  • Put a new wrinkle on an old contest: "be the 10th person to tweet"
  • Create a hashtag game around your company or products
  • Instead of polling, ask your followers to help you make a product decision
  • Make MadLibs out of your marketing copy or mission statement
  • Hold a scavenger hunt, and relay clues via Twitter
  • Organize a weekly Twitter chat on various subjects
  • Solicit funny product shots, using Twitter’s photo-sharing utility
  • Spontaneously tweet from a store location: "Meet me now and win!"
Table of Contents
Product Details
About the Author
Recommended for You
Customer Reviews

REVIEW SNAPSHOT®

by PowerReviews
oreilly#tweetsmart
 
4.0

(based on 4 reviews)

Ratings Distribution

  • 5 Stars

     

    (1)

  • 4 Stars

     

    (2)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

100%

of respondents would recommend this to a friend.

Pros

  • Easy to understand (4)
  • Helpful examples (4)
  • Well-written (4)
  • Concise (3)

Cons

    Best Uses

    • Novice (4)

    Reviewed by 4 customers

    Sort by

    Displaying reviews 1-4

    Back to top

     
    4.0

    #tweetsmart great for business owners

    By Marketing Maven

    from New Jersey

    Pros

    • Accurate
    • Concise
    • Easy to understand
    • Helpful examples
    • Well-written

    Cons

      Best Uses

      • Intermediate
      • Novice

      Comments about oreilly #tweetsmart:

      As far as marketing trade books go, #tweetsmart: 25 Twitter Projects to Help You Build Your Community by J.S McDougall is one of a kind. Self-described as "not a social media marketing manual", #tweetsmart places emphasis on the most important fact to keep in mind with this kind of social marketing attempt: Twitter is a community. By keeping this as his mantra, McDougall introduces the reader to many creative and varied ways to elicit a following and engage one's audience, which will eventually translate into dedicated, happy fans who help promote business by being involved. Entertaining and interacting with consumers, essentially building communication, is most important in the marketplace today. As consumers grow more resistant to traditional forms of advertising, businesses must turn away from simply telling things to their potential markets and begin conversing with them.
      The author's 25 Twitter projects support his stance on the precarious role of social media in marketing. Each project revolves around the audience and how their pleasure can be achieved by some effort of the business. Through Twitter this ranges from scavenger hunts to free giveaways to word games and more. The projects range in difficulty and some are implausible for small business owners, but on the whole, McDougall correctly assesses the limits and wants of the Twitterverse. His projects are based on common sense, sociology, and marketing knowledge. A common word game on Twitter, which involves use of the hashtag #movietitlesthatsounddirtybutarent allows companies to show their humor and relate to followers. Customizing this game by using a line of products instead of movies, or adding 'in bed' after merchandise names applies self-deprecating humor to the company and encourages their presence to be taken jovially. Giving personality to a company's account only attracts followers, as all people tend to gravitate socially around a comedian. Especially convincing was McDougall's advice not to overwhelm or scare potential customers by coming on too strong. Using Twitter in marketing endeavors is tricky because Twitter was not made to advertise. As the author says," [No one] joined Twitter to make themselves more available to advertisers". Conventional advertising on Twitter will result in blocking, unfollowing and a bad reputation. However, this resource can be so powerful when used properly that taking McDougall's advice could effectively boost a company's sales. For a payout like that, why not try his moves?
      This book was engaging partly due to its content matter and partly due to McDougall's writing style. This book has anecdotes and humor, and McDougall uses some of his suggestions within his own book. A reader can scan one of the QR codes for a project to let the author know that they tried his tactic. After reading this book, I took a second look at my long-abandoned Twitter account because I had gained an understanding of the many ways I could now use Twitter. Although the intended audience is business owners who want a greater Twitter presence, it can be useful to anyone who is unfamiliar with the appeal of Twitter. It is well known that an established connection with followers takes a great deal of start-up time and energy, which deters many business owners. However, for businesses, Twitter can become a place of (relatively) free exposure and recognition in the marketplace. Based on the strategies McDougall offers however, the average person can learn of the many promotions and prize-winning games that companies will implement to get their attention. As a smart consumer, being on Twitter can gain direct access to customer service, help save money, and simply be enjoyable. It's a win-win.
      This book intrigued me. #tweetsmart integrated the worlds of marketing and Twitter into digestible chapters that truly harness the power of current technology. It also harnesses the power of being attentive to the customer. Regardless if the project was "#halfoffhangman", "#BOGO", "#twitterhaiku", "#adlibs", or a photo "#captioncontest", McDougall stressed that at the end of every interaction to thank whoever participated. The customer-oriented system is not new, but the benefits from leaving a good impression on just one individual has magnified due to Twitter's exponential growth ability. While some of McDougall's great projects sometimes overlap in theme, such as the scavenger hunts, the find-me-for-a-prize projects, and the "Send in your photos/stories!" requests, overall, he can identify what is needed for Twitter success. I would recommend this book to anyone who finds social media marketing interesting, but especially to small business owners looking to expand their reach.

       
      5.0

      Engaging and funny

      By Matt 'the Matman' Brier

      from Louisville, Ky

      About Me Developer, Sys Admin

      Verified Reviewer

      Pros

      • Concise
      • Easy to understand
      • Helpful examples
      • Well-written

      Cons

        Best Uses

        • Novice

        Comments about oreilly #tweetsmart:

        Twitter stands out as a bit of an enigma in the social media world. You are given 140 characters at a time to express yourself. It isn't about making business contacts. It isn't about catching up with high school classmates or college buddies. It started as a simple question 'What are you doing now?', changed to 'What's happening?', and now resides as small prompt 'Compose New Tweet' yet it captivates hundreds of millions of people.

        But this book is not about that. You won't find a history of the company here. There are no in-depth chapters covering how to gain more followers or how to have the wittiest of thoughts. Some terminology is covered, but it really isn't the point of the book either. Simply put, this books gives you 25 easy to follow ideas and options that you can have fun with on Twitter.

        To be fair most of these work better if you are working with some kind of base message, product or company. They are ways to have fun with the system and get name recognition without being an annoying spammer. It is a quick book to read. The style is very easy to follow and the projects are something just about anyone familiar with Internet technology can follow. The author also sprinkles in humorous anecdotes and a few cautionary warnings about how to go about doing things the wrong way.

        If you are reading this as ideas for an individual, you may not find as much value in the book. As I alluded to above this books is geared more for organizations to interact with and build an audience without causing too much pain for everyone involved. In fact, these projects should be fun for everyone. As the book states it is NOT a social media marketing guide, it is a guide to interacting with your audience.

        Overall, keeping the intention of the book in mind, I give it 4.5 stars. It is concise as well as entertaining and it may even spark some creative ideas of your own.

         
        4.0

        #TweetSmart by J.S. McDougal

        By ElissaBeth

        from NYC/Bay Area

        About Me CEO, Community Engagement, Marketing

        Verified Reviewer

        Pros

        • Accurate
        • Concise
        • Easy to understand
        • Helpful examples
        • Well-written

        Cons

        • Not comprehensive enough

        Best Uses

        • Intermediate
        • Novice
        • Student

        Comments about oreilly #tweetsmart:

        #Tweetsmart is extremely useful for beginners as well as intermediate users. Advanced users will likely find this well written, well organized and whimsical read to be enjoyable. However if you could write a book on 25 games to play with twitter followers – using only 140 character tweets - then this book may not be for you.

        Author J.S. McDougall says this book is not about "how to use Twitter most effectively." But rather "how to use these social tools to build, engage, and interact with your community." McDougall succeeds in this.

        The author also says "I refuse to call the Twitter trivia project, "Twivia." I hope you appreciate that" and "The world has no funny photos of applied logistics." I really enjoyed the book's straightforward yet playful tone.

        Early chapters include simple exercises like running a photo caption contest or using twitter for market research. These aren't new or creative ideas but are a good start for beginners – and an improvement over using twitter as a broadcasting tool. Later chapters are more useful for intermediate readers, including games with an offline component, location based components, contests for soliciting customer testimonials and ideas that require significant resource investment.

        Mcdougal understands the Twitter ecosystem as well as the psychology of marketing and community building. The 25 different exercises are written in an easy to follow format, and the book has a great sense of humor as well as organization - making this an enjoyable and worthwhile read.

        Please note that my digital copy of this book was provided complimentary from O'Reilly as part of their blogger review program.

        (2 of 2 customers found this review helpful)

         
        3.0

        Builds engagement not community

        By shawnday

        from Dublin, Ireland

        About Me Designer, Developer, Educator

        Verified Reviewer

        Pros

        • Easy to understand
        • Helpful examples
        • Well-written

        Cons

        • Misdirected Audience
        • Not comprehensive enough

        Best Uses

        • Novice

        Comments about oreilly #tweetsmart:

        McDougall's book provides 25 solid projects that online marketers can put to use to engage with buyers using twitter. It is written in a lively and fun style and will pave the path for those unconvinced that Twitter can be employed to reach a new or existing market for a product or service. Although many of the projects could be employed to share a message or spark local interest in a cause, its primary audience is sellers and it would benefit from more information on how to build and sustain communities beyond simple one-off projects.
        Although seeking to provide ways to build community I find that this is more of a twitter marketing manual and is restricted to shorter limited ways to engage with customers than concrete longer term strategies for building community. This is not an easy task and there are pitifully few places to turn for advice on this process.
        This is a practical and direct read for a small or medium business person attempting to gain rapid familiarity with some of the subtler aspects of online engagement using Twitter.

        Displaying reviews 1-4

        Back to top

         
        Buy 2 Get 1 Free Free Shipping Guarantee
        Buying Options
        Immediate Access - Go Digital what's this?
        Ebook: $16.99
        Formats:  ePub, Mobi, PDF
        Print & Ebook: $21.99
        Print: $19.99