Google Power Search
The Essential Guide to Finding Anything Online with Google
Publisher: O'Reilly Media
Final Release Date: July 2011
Pages: 74

Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.

  • Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
  • Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
  • Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
  • Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Table of Contents
Product Details
About the Author
Recommended for You
Customer Reviews

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by PowerReviews
O'Reilly MediaGoogle Power Search
 
3.5

(based on 4 reviews)

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100%

of respondents would recommend this to a friend.

Pros

  • Easy to understand (4)
  • Helpful examples (3)
  • Well-written (3)

Cons

  • Too basic (3)

Best Uses

  • Novice (3)
  • Student (3)

Reviewed by 4 customers

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4.0

Google Power Search

By Elissa Shevinsky

from NYC/Bay Area

About Me CEO Co-Founder, Expert on SEOResearch, Fan of Google

Verified Reviewer

Pros

  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

  • Some parts out of date

Best Uses

  • Intermediate
  • Novice
  • Researchers
  • SEOMarketers
  • Student

Comments about O'Reilly Media Google Power Search:

Google Power Search is a worthwhile read for both casual and advanced users of the ubiquitous search engine. This concise guide is intended to make it easy to learn and simple to implement search techniques that are non-obvious to most users. At a dense but well organized 74 pages this guide is a good return on investment on the time required for a thorough read.

That said, this first edition is not perfect. Google's recent integration of social results into search means that supplementary study is required to fully understand current Google search technology. Chapter 4, entitled "Understanding the Breadth and Depth of Google, Inc," is a thorough and well written overview of Google's product offerings as of the time of publication. However the speed with which Google updates its offerings means this chapter is useful but is not a definitive guide.

Chapter 2 lists and describes search operators such as filetype:, inurl:, allinanchor:, cache:, define, {mathematical expression} street address} {sports team} and similar. This list is useful to users who are unfamiliar with such search operators. Advanced users will find that their mileage varies. Chapter Three is similarly engaging but less useful for more advanced users.

Skip past obligatory sections like "key features of the google user interface." I did find "Finding Documents People Thought Weren't Public" to be one of many enjoyable little paragraphs throughout this short read.

Chapter 5 covers research strategies, and includes interviews with three experts on Google and research. This chapter includes interesting suggestions for advanced research.

This book is highly recommended for novice to moderately savvy users of Google search. Most non-technical people will find great value on the very first page, which offers tips like case insensitivity and Boolean logic. I plan to print that page and give it to my [dad family member's name redacted.] Advanced users may or may not find enough new information to validate a purchase, and are encouraged to review available previews and assess for themselves.

Please note that this guide was complimentary as part of the O'Reilly Blogger Review program.

 
4.0

How to Get What You Want From Google

By Pasan Wijesinghe

from Sri Lanka

About Me Student

Verified Reviewer

Pros

  • Accurate
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

  • Too basic

Best Uses

  • Novice
  • Student

Comments about O'Reilly Media Google Power Search:

Stephan Spencer is a well known SEO person. And he knows search engines very well. In this book he is explaining to use Google, to actually find what you want in the internet.

To most of us, a Google search is all about typing a few words and hitting the search button. And you find the material you need on the 10 th search page after wasting some valuable time. But from this book one can learn that searching is an art. It is explained how one have to be specific about what he is looking for and succeed in finding the exact match withing the first few hits.

Apart from teaching us to search, the author extends the scope of the book by giving brief explanations of some other services which come with Google. I really appreciate the short length of this book. Just 72 pages and he has even described good research strategies.

I was thinking I knew how to search. I read this book and ,actually "I Knew Nothing".

(1 of 2 customers found this review helpful)

 
3.0

It's an OK Book

By Roger

from North Pole, AK

About Me Retired

Pros

  • Easy to understand

Cons

  • Too basic

Best Uses

  • Intermediate
  • Novice
  • Student

Comments about O'Reilly Media Google Power Search:

Book displays basic writing skills, but duplicates quite a bit of information throughout the book rather then just once.

Some non-ordinary words are used such as; "the moment Google Instant kicks in" ("kicks-in" verb), "when you're hunting out restaurants within spitting distance."("spitting" adjective), and "The canned time spans that Google provides..." ("canned" adverb) are used and making reading incomprehensible during their usage.

Put it this way. When I'm speaking to somebody or a group, sometimes I'll use such bland terminology when I can't figure out a better word within reasonable time. When I'm writing, I'll take the time to write within a more general and professional terms. "Within spitting distance" doesn't really seem to wet the appetite of many for most people, or does it?

Chapter 5 "Forming a Good Research Strategy" merrily reposts what looks like an IRC chat or EMail session he had. Almost looks as if he didn't have enough time to rewrite and just tossed the sessions in word-for-word. Disappointing as this is good info, but very repetitive due to duplicate answers. (Wastes the readers time rereading duplicate answers.)

Chapter 6 then continues on with some really good info.

This book has potential, but time must be taken to write a good book. And honestly, although a very unique example, the same old market research report searching is quite tiresome. It might be best to find what is the most common conservative search people perform, and then base your examples on them rather then on search terms rarely used by most.

I had to remove one star entire for including such wordage issues as proof readers probably should have caught this. Another star for the Chapter 5's style.

Another suggestion, I'm sure a lot of Google employees might have some really good tips and ideas for the book.

For a $9 EBook, not too bad as it reminds me of such things as filetype: and operands, things I always forget -- plus a few more. The book includes a full list of operators.

One thing I'm always looking for, being able to search for phrases including symbols -- for which Google doesn't support and you have to really hunt to find this out.

 
3.0

'Google Power Search', by Stephan Spence

By technophilo

from India

Verified Reviewer

Pros

  • Accurate
  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

  • Too basic

Best Uses

    Comments about O'Reilly Media Google Power Search:

    Google Power Search written by Stephan Spencer is a good book on getting what we want using the Google Search Engine refining the search strategies saving our time and energy (utilized going through the irrelevant web pages)

    Google has been considered as the alternate name to the search engine. Anyone referring to searching something over the internet, he/she will certainly tell 'give it on Google' or 'find on Google'. Even though there are many search refine strategies are there, we spend much time on browsing through irrelevant documents and words straining ourselves. Instead of that, refining our search strategy we can directly land on to the pages having the information what we want.

    The book describes everything in an easy go manner. We can modify our search strategies using simple words along with the word given for querying. One good example is, for getting presentations on artificial intelligence we can give presentations on artificial intelligence filetype:ppts instead of only artificial intelligence which returns tons of pages not having presentations.

    Many of the Google tools mentioned in the books are being used widely and a few tools like searching pages of a particular language and setting geographical boundaries using search settings option is new. The Google database saves the information on the pages which were removed. The Google Search Engine also includes the 'Page Not Found' in the search results which is not the case with the other search engines. The book also has information on some tools like currency converters, calculators useful in day to day life.

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