Books & Videos

Table of Contents

  1. Chapter 1 Refining Your Searches

    1. Multiple Words

    2. Case Insensitivity

    3. Superfluous Words

    4. Exact Phrases

    5. Word Order

    6. Singular Versus Plural

    7. Wildcard

    8. Number Range

    9. Punctuation

    10. Accents

    11. Boolean Logic

    12. Stemming

    13. Synonyms

  2. Chapter 2 Google Search Operators

    1. filetype:

    2. site:

    3. inurl:

    4. allinurl:

    5. intext:

    6. allintext:

    7. intitle:

    8. allintitle:

    9. inanchor:

    10. allinanchor:

    11. daterange:

    12. related:

    13. info:

    14. link:

    15. cache:

    16. define:

    17. stocks:

    18. {area code}

    19. {street address}

    20. {mathematical expression}

    21. {package tracking ID}, {flight number}, etc.

    22. {time in location}

    23. {weather in location}

    24. {movies in location}

    25. {flights to/from location}

  3. Chapter 3 Initial Market Research Using Google

    1. A Search for Market Research in the Food Industry

    2. More Searching

    3. Alternative Date Range and Sorting Method

    4. Finding Documents People Thought Weren’t Public

    5. Key Features of the Google User Interface

    6. Other Google Interface Features

    7. Teasing Out More, Better Data

  4. Chapter 4 Understanding the Breadth and Depth of Google, Inc.

    1. Google Tools and Services

    2. Applying Google’s Tools

    3. Making Your Desktop More Efficient

  5. Chapter 5 Forming a Good Research Strategy

    1. Choosing the Right Tool for the Job

    2. A Market Research Scavenger Hunt

    3. The Path to Google Greatness

  6. Chapter 6 The Technical Side of Web Research

    1. SEO for Firefox

    2. Advanced Query String Parameters

    3. Adding Omitted Results

    4. Finding People to Link to You

    5. Reducing the Result Set When Testing For Indexation

    6. Monitoring Incoming Links and Measuring Anchor Text Strength

    7. Checking Image Indexing

  1. Colophon