Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence.
Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user.
Use Twitter to connect with colleagues, customers, family, and friends
Stand out on Twitter
Avoid common gaffes and pitfalls
Build a critical communications channel with Twitter—and use the best third-party tools to manage it.
Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
Chapter 1 Get Started
Understand what “following” means
Don’t follow people yet
Quickly create a compelling profile
Find the people you know on Twitter
Get suggestions for cool people to follow
Tweet from the road
Test-drive the 140-character limit
Trim messages that are too long
The secret to linking in Twitter
Figure out how many people to follow
Join a conversation: the hashtag (#) demystified
Key Twitter jargon: tweet
Key Twitter jargon: @messages
Key Twitter jargon: retweet
Key Twitter jargon: DM
Key Twitter jargon: trending topics
Key Twitter jargon: tweetup
Twitter jargon: Fail Whale
Try it for three weeks or your money back—guaranteed!
Get help from Twitter
Chapter 2 Listen In
Use Twitter search
Take advantage of advanced search
Four important things to search for
Track search with email alerts
Hunt down—and back up—older tweets
Search the nooks, crannies and archives of your account
Stay on top of several searches at once, including live-event coverage
Track tweeted links to your website
Dig deeper on trending topics
Find out what people are reading
Bookmark links for later reading and draw attention to tweets now
Use a life-changing third-party program
Life-changing program #1: Seesmic
Life-changing program #2: TweetDeck
Use a great mobile client
Follow smart people you don’t know
Figure out who’s influential on Twitter
Keep track of friends and family
Chapter 3 Hold Great Conversations
Get great followers
Reply to your @messages
Retweet clearly and classily: Part 1—the overview
Retweet clearly and classily: Part 2—retweets vs. quoted tweets
Retweet clearly and classily: Part 3—use the Retweet button
Retweet clearly and classily: Part 4—quote a tweet
What to retweet
Troubleshoot your retweets
Send smart @replies
Get attention gracefully
Tweet often...but not too often
Three cool hashtag tricks
Know your followers
Don’t auto-DM (for crying out loud)
Don’t spam anyone
Don’t let third-party apps spam (or tweet) on your behalf
Recover fast if your account is compromised
Chapter 4 Share Information and Ideas
Be interesting to other people
Make sure your messages get seen
Link to interesting stuff around the web
Link appealingly to your blog or site
Use the hub-and-spoke model to your advantage
Link to a tweet
Live-tweet an event
Provide customer feedback—griping and glowing
Publish on Twitter
Participate in fundraising campaigns
Make smart suggestions on FollowFriday
Mark tweets as favorites to draw attention to them
Post on the right days and at the right times
Repost important tweets
Chapter 5 Reveal Yourself
Post personal updates
Go beyond “What’s happening?”
Use the right icon
Fill out your full bio (it takes two seconds)
Spiff up your background
Cross-post to Facebook, LinkedIn, and more
Divulge your location
Post your Twitter handle widely
Chapter 6 Twitter for Business: Special Considerations and Ideas
Have clear goals
Integrate with your other channels
Start slow, then build
Figure out who does the tweeting
Reveal the person behind the curtain
Manage multiple staffers on one account
Coordinate multiple accounts
Retweet your customers
Offer solid customer support
Post mostly NOT about your company
Link creatively to your own sites
Make money with Twitter
Advertise on Twitter...maybe
Report problems...and resolutions
Post personal updates
Use Bit.ly to track click-throughs and create custom short domains and URLs
Engage journalists and PR people
Follow everyone who follows you (almost)
Four services for measuring Twitter
Three bonus tools for business accounts
Appendix Continuing the conversation—and taking a break from it
Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics including the O'Reilly Open Source Convention. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com.
Sarah Milstein is UBM TechWeb's GM & Co-chair for Web 2.0 Expo, an influential, semi-annual conference on the profitable intersection of entrepreneurship and technology. Previously, she was on the senior editorial staff at O'Reilly Media. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley's Haas School of Business. Bonus fact: she was the 21st user of Twitter.
Comments about oreilly The Twitter Book, 2nd Edition:
These are the things I learnt after reading this book. I won't even hear about most of them if I didn't get my hands on this lovely book.
1. The powerful search feature of Twitter. It helped me find some important things which Google search couldn't.
2. It is a good way to have an idea of what people are thinking about a particular topic.
3. The operators (@ and #) and jargon (RT, MT, via )
4. Tweeting personal things (such as what you had for breakfast! ) , occasionally, is important and helps to build your personality and keeps you in-touch with your friends.
5. How live-tweeting an event happens. How some speakers dynamically interact with the Twitterers.
6. It is important to get a leave from Twitter(and all social media) for a while for your brain to function properly.
7. How Twitter is used by businesses to build strong customer relationships.
Sarah Milstein is the 21st user of Twitter and Tim O'Reilly needs no specific introduction. So both the writers have enough experience to write a book of this sort and the first edition of this book was regarded as the unofficial guide for Twitter by many people.
I'm glad that I read this book because now I feel comfortable using Twitter. I give 5 starts out of 5 for this book without any hesitation.
Bottom Line Yes, I would recommend this to a friend