Books & Videos

Table of Contents

  1. Chapter 1 Get Started

    1. Sign up

    2. Understand what “following” means

    3. Don’t follow people yet

    4. Quickly create a compelling profile

    5. Find the people you know on Twitter

    6. Get suggestions for cool people to follow

    7. Tweet from the road

    8. Test-drive the 140-character limit

    9. Trim messages that are too long

    10. The secret to linking in Twitter

    11. Figure out how many people to follow

    12. Join a conversation: the hashtag (#) demystified

    13. Key Twitter jargon: tweet

    14. Key Twitter jargon: @messages

    15. Key Twitter jargon: retweet

    16. Key Twitter jargon: DM

    17. Key Twitter jargon: trending topics

    18. Key Twitter jargon: tweetup

    19. Twitter jargon: Fail Whale

    20. Try it for three weeks or your money back—guaranteed!

    21. Get help from Twitter

  2. Chapter 2 Listen In

    1. Use Twitter search

    2. Take advantage of advanced search

    3. Four important things to search for

    4. Save searches

    5. Track search with email alerts

    6. Hunt down—and back up—older tweets

    7. Search the nooks, crannies and archives of your account

    8. Stay on top of several searches at once, including live-event coverage

    9. Track tweeted links to your website

    10. Dig deeper on trending topics

    11. Find out what people are reading

    12. Bookmark links for later reading and draw attention to tweets now

    13. Use a life-changing third-party program

    14. Life-changing program #1: Seesmic

    15. Life-changing program #2: TweetDeck

    16. Use a great mobile client

    17. Follow smart people you don’t know

    18. Figure out who’s influential on Twitter

    19. Keep track of friends and family

  3. Chapter 3 Hold Great Conversations

    1. Get great followers

    2. Reply to your @messages

    3. Retweet clearly and classily: Part 1—the overview

    4. Retweet clearly and classily: Part 2—retweets vs. quoted tweets

    5. Retweet clearly and classily: Part 3—use the Retweet button

    6. Retweet clearly and classily: Part 4—quote a tweet

    7. What to retweet

    8. Troubleshoot your retweets

    9. Ask questions

    10. Answer questions

    11. Send smart @replies

    12. Get attention gracefully

    13. Tweet often...but not too often

    14. Three cool hashtag tricks

    15. Know your followers

    16. Unfollow graciously

    17. Don’t auto-DM (for crying out loud)

    18. Don’t spam anyone

    19. Don’t let third-party apps spam (or tweet) on your behalf

    20. Fight spam

    21. Recover fast if your account is compromised

  4. Chapter 4 Share Information and Ideas

    1. Be interesting to other people

    2. Make sure your messages get seen

    3. Link to interesting stuff around the web

    4. Link appealingly to your blog or site

    5. Use the hub-and-spoke model to your advantage

    6. Link to a tweet

    7. Post pictures

    8. Live-tweet an event

    9. Provide customer feedback—griping and glowing

    10. Overhear things

    11. Publish on Twitter

    12. Participate in fundraising campaigns

    13. Make smart suggestions on FollowFriday

    14. Mark tweets as favorites to draw attention to them

    15. Post on the right days and at the right times

    16. Repost important tweets

  5. Chapter 5 Reveal Yourself

    1. Post personal updates

    2. Go beyond “What’s happening?”

    3. Use the right icon

    4. Fill out your full bio (it takes two seconds)

    5. Spiff up your background

    6. Cross-post to Facebook, LinkedIn, and more

    7. Divulge your location

    8. Post your Twitter handle widely

  6. Chapter 6 Twitter for Business: Special Considerations and Ideas

    1. Listen first

    2. Have clear goals

    3. Integrate with your other channels

    4. Start slow, then build

    5. Figure out who does the tweeting

    6. Reveal the person behind the curtain

    7. Manage multiple staffers on one account

    8. Coordinate multiple accounts

    9. Be conversational

    10. Retweet your customers

    11. Offer solid customer support

    12. Post mostly NOT about your company

    13. Link creatively to your own sites

    14. Make money with Twitter

    15. Advertise on Twitter...maybe

    16. Report problems...and resolutions

    17. Post personal updates

    18. Use to track click-throughs and create custom short domains and URLs

    19. Engage journalists and PR people

    20. Follow everyone who follows you (almost)

    21. Four services for measuring Twitter

    22. Three bonus tools for business accounts

  1. Appendix Continuing the conversation—and taking a break from it