The Connected Company
Publisher: O'Reilly Media
Released: August 2012
Pages: 304

The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.

Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

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oreillyThe Connected Company
 
4.3

(based on 3 reviews)

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4.0

Pretty good

By EW

from Hong Kong

About Me Sys Admin

Verified Reviewer

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        Comments about oreilly The Connected Company:

        With the advent of the Internet, it seems natural that a company reinvents/improves itself by getting itself connected using the Internet as the media. It is unavoidable, especially how fierce the market is.

        That's basically what I understood from the book and it certainly has helped me improve upon the company's connectedness'. Different companies, of course, have different needs and with this book I understand the importance of how to help a company to ensure its survivability through the use of connections.

        While I admit I didn't read this book all at one sitting, as I did find some parts of this book a bit dry; I still think it's a good book to read. I bought this book as something that might help me understand how to help the company I work at to be more proficient while also learning how to be more connected myself.

         
        5.0

        Excellent

        By BJ

        from Middle East

        Verified Reviewer

        Pros

        • Accurate
        • Easy to understand
        • Helpful examples

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            Comments about oreilly The Connected Company:

            If you like Gray's other book, you love this one. It digests a lot of theory and makes it accessible to readers on the notion of social media use in the organization.

            (2 of 2 customers found this review helpful)

             
            4.0

            An eye-opener for opportunity

            By Nikos Vallianos

            from Kefalonia, Greece

            About Me Developer, Manager

            Verified Reviewer

            Pros

            • Concise
            • Easy to understand
            • Helpful examples
            • Well Supported Arguments
            • Well-written

            Cons

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                Comments about oreilly The Connected Company:

                Dave and Thomas begin their engaging essay with introducing an idea which isn't new to those of us who have taken a marketing course in the last decade: everything is a service. But this is only a context for their argument, that "eventually, every company will give its customers what they want" or die. For companies to give customers what they want, they must listen to them.
                The beauty of this book is that after the authors support their argument, they give a wealth of advice on how to get your company in that mindset and stay on top of the wave.
                For a new startup like myself, it has quickly become a valuable help in staying focused on what's important.

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