The Connected Company
Publisher: O'Reilly Media
Final Release Date: August 2012
Pages: 304

The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.

Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

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oreillyThe Connected Company
 
4.5

(based on 4 reviews)

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100%

of respondents would recommend this to a friend.

Pros

  • Easy to understand (3)
  • Helpful examples (3)

Cons

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      5.0

      Don't do an MBA, read this book.

      By Branka

      from Zagreb, Croatia

      About Me Manager, UX Designer

      Verified Reviewer

      Pros

      • Accurate
      • Concise
      • Easy to understand
      • Helpful examples
      • Well-written

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        Comments about oreilly The Connected Company:

        I am not sure if you have to have MBA first to appreciate this book, it's fullness and novelty, and applicability. I did an MBA few years ago, and I read many business books. I read all the time, books, blogs by eminent authors etc. There are lots of resources that I can give five star reference, but if you don't have enough time and need only one resource, I would recommend that you read this book. It deals with complexity in clear way that you can implement.
        There's also a personal gratification that I found in this book. As a student I tried to write a thesis on complexity in business. There was very little research available to build upon, and in practice people were trying to cover their eyes and pretend it will go away. I changed the subject of my thesis, but stayed forever curious how the story will unfold. I am grateful to Dave Gray that he didn't shy away from the complexity challenge, and 'The Connected Company' is the best guide for how to deal with complexity that I have seen.

         
        4.0

        Pretty good

        By EW

        from Hong Kong

        About Me Sys Admin

        Verified Reviewer

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              Comments about oreilly The Connected Company:

              With the advent of the Internet, it seems natural that a company reinvents/improves itself by getting itself connected using the Internet as the media. It is unavoidable, especially how fierce the market is.

              That's basically what I understood from the book and it certainly has helped me improve upon the company's connectedness'. Different companies, of course, have different needs and with this book I understand the importance of how to help a company to ensure its survivability through the use of connections.

              While I admit I didn't read this book all at one sitting, as I did find some parts of this book a bit dry; I still think it's a good book to read. I bought this book as something that might help me understand how to help the company I work at to be more proficient while also learning how to be more connected myself.

               
              5.0

              Excellent

              By BJ

              from Middle East

              Verified Reviewer

              Pros

              • Accurate
              • Easy to understand
              • Helpful examples

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                  Comments about oreilly The Connected Company:

                  If you like Gray's other book, you love this one. It digests a lot of theory and makes it accessible to readers on the notion of social media use in the organization.

                  (2 of 2 customers found this review helpful)

                   
                  4.0

                  An eye-opener for opportunity

                  By Nikos Vallianos

                  from Kefalonia, Greece

                  About Me Developer, Manager

                  Verified Reviewer

                  Pros

                  • Concise
                  • Easy to understand
                  • Helpful examples
                  • Well Supported Arguments
                  • Well-written

                  Cons

                    Best Uses

                      Comments about oreilly The Connected Company:

                      Dave and Thomas begin their engaging essay with introducing an idea which isn't new to those of us who have taken a marketing course in the last decade: everything is a service. But this is only a context for their argument, that "eventually, every company will give its customers what they want" or die. For companies to give customers what they want, they must listen to them.
                      The beauty of this book is that after the authors support their argument, they give a wealth of advice on how to get your company in that mindset and stay on top of the wave.
                      For a new startup like myself, it has quickly become a valuable help in staying focused on what's important.

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