The Best of TOC New York 2012

The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With this video compilation, you’ll get a seat in the front row of every session at this groundbreaking conference.

Watch stirring keynotes from luminaries such as LeVar Burton (RRKidz), Tim Carmody (Wired), and Judith Curr (Atria Books). Then take in practical and inspiring sessions in three tracks: Manage, Make, and Market. Download these videos or view them through our HD player, and learn about the innovations rocking every aspect of the art, craft, and business of publishing in the 21st century.

Here are just a few of the sessions you’ll receive in this video package:

Manage:

• Hippo in Ballet Shoes, Or Greyhound on the Track? Applying Agile Methodologies to Traditional Publishing—Kristen McLean (Bookigee)
• You’ve Decided The Cloud Is Right For Your Organization. Now the Hard Part—Jonathan Reichental (City of Palo Alto, California)
• Minimum Viable (Publishing) Product—Todd Sattersten (BizBookLab)
• Case Study: Experimenting with Print-to-Digital Publishing Models—Ana Vela (National Geographic Learning)

Make:

• InDesign to EPUB: The Basics and Beyond—Anne-Marie Concepcion (Seneca Design & Training, Inc.)
• Using WordPress for Digital Workflows and More—Kirk Biglione (Oxford Media Works), Hugh McGuire (PressBooks / LibriVox / Iambik )
• Margin Walking: How Annotation Technology Reinvents and Renews the Book—Joe Wikert (O'Reilly Media, Inc.), Seth Kaufman (Copia Interactive)

Market:

• Keplers2020: Building the Community Bookstore of the 21st Century—Thad McIlroy (TheFutureofPublishing.com), Praveen Madan (Keplers2020, Booksmith)
• Creating A Strong Youth Media Brand—Frederik Wiedemann (ReD Associates), Kasper Tostesen (Danish Broadcasting Corporation)
• Consumer Attitudes toward E-Book Reading—Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)

1. Monday
   1. Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish Part 1 58 minutes  
   2. Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish Part 2 28 minutes  
   3. Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish Part 3 38 minutes  
   4. Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish Part 4 40 minutes  
   5. HTML5 for Publishers Part 1 52 minutes  
   6. HTML5 for Publishers Part 2 33 minutes  
   7. Breaking The Page: Content Design For An Infinite Canvas Part 1 49 minutes  
   8. Breaking The Page: Content Design For An Infinite Canvas Part 2 38 minutes  
   9. InDesign to EPUB: The Basics and Beyond Part 1 42 minutes  
   10. InDesign to EPUB: The Basics and Beyond Part 2 48 minutes  
   11. InDesign to EPUB: The Basics and Beyond Part 3 46 minutes  
   12. InDesign to EPUB: The Basics and Beyond Part 4 45 minutes  
   13. Hippo In Ballet Shoes, Or Greyhound On The Track? Applying Agile Methodologies To Traditional Publishing Part 1 (Free Preview) 41 minutes  
   14. Hippo In Ballet Shoes, Or Greyhound On The Track? Applying Agile Methodologies To Traditional Publishing Part 2 (Free Preview) 45 minutes  
   15. UX Meets EBook: Usability Professionals Improve The Digital Reading Experience Part 1 49 minutes  
   16. UX Meets EBook: Usability Professionals Improve The Digital Reading Experience Part 2 41 minutes  
   17. Copyright for Startups Part 1 37 minutes  
   18. Copyright for Startups Part 2 41 minutes  
   19. Copyright for Startups Part 3 45 minutes  
   20. Copyright for Startups Part 4 42 minutes  
   21. Building Local and Global Communities around Your Brand, Business, and Properties Part 1 46 minutes  
   22. Building Local and Global Communities around Your Brand, Business, and Properties Part 2 41 minutes  
   23. How To Shoot, Edit, and Embed Video On Your Website or Ebook Part 1 35 minutes  
   24. How To Shoot, Edit, and Embed Video On Your Website or Ebook Part 2 35 minutes  
   25. Kindle eBooks from ePub: Automated or Manual Part 1 41 minutes  
   26. Kindle eBooks from ePub: Automated or Manual Part 2 45 minutes  
   27. Kindle eBooks from ePub: Automated or Manual Part 3 41 minutes  
   28. Kindle eBooks from ePub: Automated or Manual Part 4 38 minutes  
   29. Using WordPress for Digital Workflows and More Part 1 33 minutes  
   30. Using WordPress for Digital Workflows and More Part 2 39 minutes  
   31. The Changing World of Digital Rights & Publishing Agreements Part 1 38 minutes  
   32. The Changing World of Digital Rights & Publishing Agreements Part 2 36 minutes  
   33. The Future of Reading How to Make Fonts Look Great in e-Books Part 1 1 hour 5 minutes  
   34. The Future of Reading How to Make Fonts Look Great in e-Books Part 2 43 minutes  
   35. The Future of Reading How to Make Fonts Look Great in e-Books Part 3 34 minutes  
   36. The Future of Reading How to Make Fonts Look Great in e-Books Part 4 21 minutes  
   37. Optimizing Your Web Site for Discovery: A Workshop Part 1 1 hour 20 minutes  
   38. Optimizing Your Web Site for Discovery: A Workshop Part 2 39 minutes  
   39. Minimum Viable (Publishing) Product Part 1 26 minutes  
   40. Minimum Viable (Publishing) Product Part 2 48 minutes  
2. Tuesday
   1. Keynote by LeVar Burton 15 minutes  
   2. Changing Times, Changing Readers: Let's Start With Experience 22 minutes  
   3. Copy Cultures 17 minutes  
   4. Public Library Power Patrons Are Your Best Customers: Lessons from Patron Profiles, the Library Journal /Bowker PubTrack 9 minutes  
   5. The Death of the Page, the Dawn of Digital 18 minutes  
   6. Indexing in eBooks and eContent - Adding Value 47 minutes  
   7. Renovating Print Assets for Digital Publishing 41 minutes  
   8. EPUB in the Wild 44 minutes  
   9. Enriching the Reader Experience with Digital Content: How Atria Books Connected to Readers 32 minutes  
   10. The Changing Face of Retail Bookselling 29 minutes  
   11. CONNECTING Content With Readers Worldwide 14 minutes  
   12. Nurturing the Conversation: The Care & Management of Reading & Writing Communities 38 minutes  
   13. Metadata is Not a Thing 34 minutes  
   14. You've Decided The Cloud Is Right For Your Organization. Now The Hard Part. 43 minutes  
   15. Exaggerations and Perversions 38 minutes  
   16. The Library Alternative 46 minutes  
   17. Startups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For? 43 minutes  
   18. What Should I Read? A Brief History of Recommendations 38 minutes  
   19. The Future of the Cookbook 36 minutes  
   20. Margin Walking: How Annotation Technology Reinvents and Renews the Book 40 minutes  
   21. Can We Have a Rational Discussion About Copyright? 47 minutes  
   22. Changing the Face of Open Commerce Identity in Publishing 45 minutes  
   23. Creating A Strong Youth Media Brand 43 minutes  
   24. Case Study: A Collaborative Approach To Digital Content Distribution 32 minutes  
   25. Personalized and Measurable New Opportunities for Magazine Advertising 40 minutes  
   26. Flash to HTML5: A Roadmap to Successful Migrations 32 minutes  
   27. What Sort of eBook Did You Have in Mind? 41 minutes  
   28. Digital Abundance and "The Game of School" 44 minutes  
   29. Keplers2020: Building the Community Bookstore of the 21st Century 39 minutes  
   30. Learning Management Systems: Friend or Foe in the New Ecology? 45 minutes  
   31. Best Practices Planning and Launching New Digital Products 35 minutes  
   32. Secrets of Selling to Higher Education - How to Successfully Sell into College and University Audiences 38 minutes  
   33. Strategies For Leveraging Technology To Maximise Your eBooks Sales 40 minutes  
   34. The Semantic Shift 43 minutes  
   35. Keynote by Eric Ries 16 minutes  
   36. Is SEO Killing America? 17 minutes  
   37. The Clip Report - Insights on the Future of Media 15 minutes  
   38. Keynote by Baratunde Thurston 20 minutes  
3. Wednesday
   1. Consumer Attitudes Toward E-Book Reading 45 minutes  
   2. How Consumers Discover Books Online 41 minutes  
   3. Hiring, Training, and Managing the Hybrid Publishing Employee 38 minutes  
   4. Scaling Content Development Through Automation 41 minutes  
   5. KF8 and iBooks Author: Up and Running 45 minutes  
   6. Real World Agile Publishing 45 minutes  
   7. Case Study: Experimenting with Print-to-Digital Publishing Models 42 minutes  
   8. Mendeley Case Study: How The World's Largest Crowdsourced Academic Database Is Changing Academic Publishing 46 minutes  
   9. Accessibility in a Multimedia World 49 minutes  
   10. Whats New Copyright? 38 minutes  
   11. Leveraging Existing Assets for New Markets 44 minutes  
   12. New Ways to Sell - Aggregated Content, Paywalls, Subscriptions, and More 50 minutes  
   13. Why Context is Everything: Monetizing Meaningful Engagement with Content 43 minutes  
   14. Baby and the Bathwater: New Publishing Models Incorporating the Best of Old Publishing Practices 40 minutes  
   15. Hopeful Monsters: Punctuated Equilibrium and the Post-Book Age 39 minutes  
   16. The Future of Education is Touch 39 minutes  
   17. Beyond "Discovery" - Understanding The True Potential Of An Insight-oriented Publishing Environment 43 minutes  
   18. Cracking the Nonfiction Code 34 minutes  
   19. Making More Of Content In Education 39 minutes  
   20. Tapping Into The Global Library Market In Today's Digital World For Creating A Right And Successful Strategy 40 minutes  
   21. 'SILK': The New Way to Convert PDF into EPUB -- Quickly and Accurately 32 minutes  
   22. Opening Up the Playing Field: New Content Tools and Platforms for a Growing Global Content Marketplace 46 minutes  
   23. Blow Out Your eBook Revenue at Minimal Cost 35 minutes  
   24. Have It Your Way! 44 minutes  
   25. Marketing and Sales Tools for Small/Self-Publishers 46 minutes  
   26. Sign Me Up! Stories and Data from 10 Years of Subscription Usage and Sales at Safari Books Online 16 minutes  
   27. Beyond The Classroom: Enhanced Content Lessons from the Education Market 13 minutes  
   28. Meaningful Interactivity In A Mobile World 15 minutes  
   29. There Is No Such Thing As A Book, Or Re-thinking Publishing In The Age Of The Internet 17 minutes  
   30. Retooling for Faster Digital Revenue Realization 3 minutes  
   31. What Can Data Tell Us? 18 minutes  
   32. The Rise of Big C (Content): Why the Next Era Represents the Reemergence of Professional Media 16 minutes  
   33. Startup Showcase Winner Demos 7 minutes