Where Conference 2012: The Business of Location: Complete Video Compilation
Publisher: O'Reilly Media / Tools of Change
Released: April 2012
Run time: 46 hours 59 minutes

How and where should you incorporate location technology into your products and services? What location technologies are most appropriate for your needs, and what's the right build-or-buy decision? And how will you manage, analyze, and act on all of that data?

Today’s location data pioneers explored those questions and more during three intensive days at the recent Where 2012 Conference. This video compilation puts you front and center at every tutorial, session, and keynote that took place.

Immerse yourself in workshops that cover the entire process, from initial development to marketing your final product. Tune into practical, thought-provoking sessions in Location Development, Mobile Development, Business & Strategy, and Marketing. And view inspiring keynotes from Noah Iliinsky (Complex Diagrams), Leila Janah (Samasource), Toby Boudreaux (Control Group), and other location technology leaders.

Here are just a few of the sessions you’ll receive in this 123-segment video package:

Location Development:

  • Story Mapping: Adding Narrative to Place—Daniel Harris (People’s District )
  • Overcoming the Challenges of Indoor Navigation—Nick Farina (Meridian)
  • Just in Time Analytics: Making Answers Keep up with Data—Sean Gorman (FortiusOne)

Mobile Development:

  • How Tablets are Changing the Face of Maps—Danny Moon (UpNext)
  • Automated Engagement: Electronic Receipts & the Future of Geo—Tyler Bell (Factual)
  • Geostack In The Cloud: Build Real Time, Targeted Mobile Experience On The Right Geostack—Maria Zhang (Propeld, Inc.)

Business & Strategy:

  • Data and Algorithm Driven Commerce—Mok Oh (PayPal)
  • Uber: Connecting Geodata For and About Users—Bradley Voytek (UCSF & Uber, Inc.)
  • Hunting The Elusive SMB…How To Reach A Highly Fragmented Media Buyer—Moderated by Michael Boland (BIA/Kelsey)

Marketing:

  • Location Marketing Boot Camp
  • Crashing through the Geofence: A Quick Look at What Works in Location-Aware Mobile Marketing—Alistair Goodman (Placecast)
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oreillyWhere Conference 2012: The Business of Location: Complete Video Compilation
 
4.0

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    4.0

    The Business of Location: Complete Video

    By arthurpalves

    from Alagoas,Brazil

    About Me Developer, Sys Admin

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    Pros

    • Accurate
    • Easy to understand
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      Comments about oreilly Where Conference 2012: The Business of Location: Complete Video Compilation:

      This compilation, having about 47 hours of video, gives you more than information, it's lengthy but very exciting to see all this videos, bring ideas and supporting others already there.

      Learn about location based systems and how to integrate it to your own applications. I've been using it on my augmented reality apps, but this compilation really open to me more doors and lets you understand what's happens in the largest companies regarding location technology.

      A time well spent.

      (1 of 1 customers found this review helpful)

       
      4.0

      Massive info&ideas on location services

      By Zalakain

      from Sarriguren, Nafarroa

      About Me Designer, Developer

      Verified Reviewer

      Pros

      • Helpful examples
      • Some Great Videos There
      • Thorough And Complete
      • Well-written

      Cons

      • Mixed-level Presentations
      • Some Marketing Stuff

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      Comments about oreilly Where Conference 2012: The Business of Location: Complete Video Compilation:

      A great and thorough compilation of videos on all the sessions that took place at Where2012 conference. You'll need some time to go through all them!

      Some of the sessions might seems a bit "marketing focused" though, but most of them will provide you with very rich information and details on what a big (and growing) number of IT companies are doing with regards to adding Geolocation data and capabilities to their portfolio. Great stuff if you want to be one of the many that will be on this wagon.

      If you, like me, think that Location-based services, apps and software are one of the "next big things" in IT, this video compilation will have your mind flooded with ideas and knowledge so you'll get excited to use it in your next project.

       
      4.0

      LocationTechnology ideas n possibilities

      By anil

      from Seattle, WA

      About Me Developer, Engineer, Maker, Product architect

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        Comments about oreilly Where Conference 2012: The Business of Location: Complete Video Compilation:

        A good reference collection. Its huge and took me a while to go through most of this videos.

        Almost all engineers deal with location related use cases in their products in everyday work life. The most popular are google maps integration or geo lookup and geo fencing your application. These geo features are just the tip of the iceberg. This video collection provides you insights into the whole iceberg.

        You can look at location based systems from different perspectives. From a frontend perspective to provide a visualization for huge data below, from data storage perspective, from networking perspective, mobile, marketing, ecommerce etc but in summary I think Location and Big data go together.

        This video collection gives you useful information and presents you with what everyone is doing with location data. How they are building the ideas the tools they use and the domains they apply this technology and the markets they impact.

        The possibilities with location data are really huge and this video collection demonstrates that point very well.

         
        4.0

        Good Workshops

        By yAnyO

        from Santo Domingo

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          Comments about oreilly Where Conference 2012: The Business of Location: Complete Video Compilation:

          If you don't know where to start for maps development or integration this video compilation is a great place.
          Also lots of Location Marketing material, there's a whole track in the conference for this trend that means many things to different peoples.

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