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Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.
Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.
Get best practices for analyzing and applying user data when making design decisions
Learn different approaches to data-informed design
Understand potential pitfalls when relying on data
Get an insider’s view of how to make data-driven decisions
Rochelle King is Global VP of Design and User Experience at Spotify where she is responsible for the teams that oversee user research and craft the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix. where she managed the Design, Enhanced Content, Content Marketing and Localization teams at Netflix. Collectively, these groups were responsible for the UI, layout, meta-data (editorial and visual assets) and presentation of the Netflix service internationally across all platforms. Rochelle has over 14 years of experience working on consumer facing products. @rochelleking
Dr Elizabeth Churchill is a Director of User Experience at Google. Her work focuses on the connected ecosystems of the Social Web and Internet of Things.
For 2 decades, Elizabeth has been a research leader at well-known corporate R&D organizations including Fuji Xerox’s research lab in Silicon Valley (FXPAL), the Palo Alto Research Center (PARC), eBay Research Labs in San Jose, and Yahoo! in Santa Clara, California.
Elizabeth is an ACM Distinguished Scientist and Speaker. She is also a member of the ACM's SIGCHI Academy, in recognition of her contributions to the field of Human Computer Interaction. She served in the ACM SIGCHI Executive Committee for 8 years, 6 years of those as Executive Vice President, and is the current Secretary/Treasurer of the ACM.
Elizabeth has contributed groundbreaking research in a number of areas, publishing over 100 peer reviewed articles, co-editing 5 books in HCI related fields, contributing as a regular columnist for the Association of Computing Machinery's (ACM) interactions magazine since 2008, and publishing an academic textbook, Foundations for Designing User Centered Systems. Her upcoming book, Designing with Data, will be published in 2016. She has also launched successful products, and has more than 50 patents granted or pending.