Books & Videos

Table of Contents

  1. The Shipping Greatness Process

    1. Chapter 1 How to Build a Great Mission and Strategy

      1. How to Find the Right Need to Meet
      2. How to Construct a Great Mission Statement
      3. How to Build the Right Strategy
    2. Chapter 2 How to Define a Great Product

      1. Step 1. Write a Press Release
      2. Step 2. Create a Living Frequently Asked Questions Document
      3. Step 3. Draw Wireframes and Flowcharts
      4. Step 4. Write the One-Pager and/or Build a 10-Minute Pitch
      5. Step 5. Add API s to Your FAQ
      6. Step 6. Write the Functional Specifications Document
      7. Step 7. Uncover Edge Cases and Get Buy-in from Your Team
      8. Step 8. Test on Customers
      9. Step 9. Figure Out the Basic Business Stuff: Name, Price, and Revenue
      10. Step 10. Sell Your Completed Product Idea Upstairs
      11. Your Product Is Ready to Build—Go Build It!
    3. Chapter 3 How to Build a Great User Experience

      1. Understand Design Roles: UX, UI, IA , VisD, UXR … and Personas
      2. Understand How to Evaluate Designs
      3. Understand How to Communicate with Designers
      4. Learn How to Communicate with Pictures
    4. Chapter 4 How to Achieve Project Management Greatness on a Budget

      1. Build and Maintain a Simple Schedule
      2. Track Your Bugs and Build a Bug Burndown
      3. Managing Dependencies
    5. Chapter 5 How to Do a Great Job Testing

      1. Insist on Test-Driven Development
      2. Build a Test Team Around a Test Lead
      3. Review Your Test Plan and Test Cases
      4. Automate Testing
      5. Dogfood
      6. How to Run a Bug Bash
      7. Triage Bugs Properly
      8. Use Trusted Testers
      9. Parting Thought: Use the Entire Product as a New User
    6. Chapter 6 How to Measure Greatness

      1. How to Collect the Right Metrics and Only the Right Metrics
      2. The Three Classes of Metrics You Should Collect
      3. Focus on the Goal, Not the Minutiae
    7. Chapter 7 How to Have a Great Launch

      1. Just Say No
      2. Run a War Room
      3. Instill a Sense of Urgency
      4. Complete the Launch Checklist
      5. Write the Blog Post
      6. Roll the Software Out
      7. Verify the Software Yourself
      8. Respond to the Positive and Negative Effects of Your Launch
      9. In the Case of Problems, Roll the Software Back
      10. Handle Any Production Crises
  2. The Shipping Greatness Skills

    1. Chapter 8 How to Build a Shipping-Ready Team

      1. How to Start a Team
      2. How to Acquire a Company
      3. How to Work with Offshore or Remote Teams
    2. Chapter 9 How to Build Great, Shippable Technology

      1. The First S: Servers
      2. The Second S: Services
      3. The Third S: Speed
      4. The Fourth S: Scaling
      5. How to Ask the Right Technical Questions
    3. Chapter 10 How to Be a Great Shipping Communicator

      1. How to Write Great Email
      2. How to Handle the Five Types of Meetings
      3. How to Run a Good Meeting
      4. How to Build and Give a Great Presentation
    4. Chapter 11 How to Make Great Decisions

      1. Postponing: “We’ll Finish It Tomorrow”
      2. Negotiation: “OK, 10 More Minutes”
      3. Dealing with Conflict
    5. Chapter 12 How to Stay a Great Person While Shipping

      1. How to Balance Shipping, Quality and Impact, and Your Team
      2. How to Handle Randomization
      3. How to Manage Your Energy While Shipping
      4. How to Use Escalation as a Tool, Not an Excuse
      5. How to Eat the S#!@ Sandwich and Survive
    6. Chapter 13 That Was Great; Let’s Do It Again

  1. Appendix 10 Principles of Shipping

  2. Appendix Essential Artifacts Your Team Needs

  3. Appendix References and Further Reading

    1. Product Definition

    2. Managing Management

    3. Engineering Management

    4. UX

    5. Metrics

    6. Communications

  4. Appendix How to Contact Us

    1. We’d Like to Hear from You

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