Present Yourself
Using SlideShare to Grow Your Business
Publisher: O'Reilly Media
Final Release Date: June 2013
Pages: 224

With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.

Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.

  • Learn the latest trends and technologies for visual communication in business
  • Discover how SlideShare works, and get started with your own account
  • Use SlideShare to plan, execute, and provide follow-up for event presentations
  • Share your wealth of content to promote trust in your company or brand
  • Anticipate a customer’s needs with knowledge-rich content about their market
  • Collaborate with colleagues and conduct online business research
  • Explore how presentations can help you recruit, hire, or get hired
Table of Contents
Product Details
About the Author
Recommended for You
Customer Reviews

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oreillyPresent Yourself
 
4.4

(based on 5 reviews)

Ratings Distribution

  • 5 Stars

     

    (2)

  • 4 Stars

     

    (3)

  • 3 Stars

     

    (0)

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    (0)

  • 1 Stars

     

    (0)

100%

of respondents would recommend this to a friend.

Pros

  • Easy to understand (3)

Cons

    Best Uses

    • Intermediate (4)

    Reviewed by 5 customers

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    4.0

    Innovative Ways to Promote a Business

    By SAWebSpinners

    from San Antonio, TX

    About Me Designer

    Verified Reviewer

    Pros

    • Accurate
    • Easy to understand

    Cons

      Best Uses

      • Expert
      • Intermediate
      • Novice

      Comments about oreilly Present Yourself:

      Slide Share provides innovative ways to promote a business, an organization, or even individuals who want to inform the public of their business or services.
      It also allows users to connect to other social media to increase the number of contacts available to them. People are able to connect with others in the same field to share information or ideas.

      A couple of the more interesting usages to me, was locating speakers for upcoming meetings or conventions. The first is an organization can search the videos to find people would like to have share their knowledge and expertise. It is certainly a great way for someone to get their name known. The second would be to use Slide Share to either hire someone or get hired. Imagine someone being able to view a visual resume of someone instead of the usual paper ones that come across an employer's desk. Job seekers can post a slide show demonstrating their accomplishments in past jobs, explain their career objectives, and allow the employer to get a sense of who they are even before the first interview. Whether this is a great idea is up to the individual.
      In addition, it allows people within the same company to collaborate on projects and research. For individuals in sales, it can help to generate leads to potential customers rather than the traditional ways of cold calls or emails.
      I recommend this book to people who are interested in unique ways to increase profits and customers.

       
      4.0

      Rough start, great finish. 4-stars

      By John R.

      from SF Bay Area

      About Me Engineer

      Verified Reviewer

      Pros

      • Helpful examples
      • Well-written

      Cons

      • Too Many Screenshots

      Best Uses

      • Intermediate

      Comments about oreilly Present Yourself:

      I have a speaking gig coming up, and wanted to pick up tips on making a better presentations. Also, I wanted to learn how I can more effectively share these presentations on the web and my blog. These goals led me to Present Yourself: Using SlideShare to Grow Your Business by Kit Seeborg and Andrea Meyer.

      The book description seemed perfect for my needs: "This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience."

      Did the actual book meet these expectations? The results were mixed for me. I found the chapter on creating and delivering presentations to be pretty light on practical advice. The concept of "Generation C" was thought provoking, but the book didn't provide many examples or strategies to deal with multi-taskers in the audience.

      Chapter 2, Getting Started with SlideShare, felt like a waste. The chapter was largely composed of screenshots for the sign-up workflow of SlideShare.net. This could have been streamlined with a pointer to SlideShare and a checklist of suggestions for setup.

      Enough complaining, the rest of the book was pretty valuable to me. These chapters showed how to use SlideShare to get your message out to a wide audience, whether the audience is an industry trade show, internet marketing, research, or careers (job hunting & recruiting). Especially valuable was the section on social networks and the value of content curation.

      Overall, I'm glad that I read the book. At first glance, it appeared scattered and I was put off by all of the SlideShare.net screenshots, but after the first read, I learned a lot from chapter 3 onwards.

      Note, I received a free copy of this book for review. I will not receive any other benefit or compensation.

       
      5.0

      Guide to SlideShare that shines

      By Unmesh

      from Pune, India

      About Me Developer, Educator

      Verified Reviewer

      Pros

      • Accurate
      • Concise
      • Easy to understand
      • Helpful examples
      • Well-written

      Cons

        Best Uses

        • Expert
        • Intermediate

        Comments about oreilly Present Yourself:

        Kit and Andrea's book "Present Yourself" is a great guide on using SlideShare for visual communication, public speaking, web marketing and analytics. It offers practical and useful tips/recipes on using SlideShare to build a strong visual communication strategy as an individual or a company.

        Book explains current trends in visual communications with brief introduction to some the key concepts like Public speaking, Visual Thinking, Storytelling.

        It also provides a comprehensive overview of SlideShare features and walk-throughs. I have been using SlideShare for last couple of years, but some of these were surprise to me.

        Book is easy to read and provides some practical tips that you can start using immediately with your SlideShare account. Examples and instructions are clear, well designed, and complete.

        Book also provides some interesting case studies that provide an insight on how individuals and companies are using SlideShare and related resources on presenting, marketing, research and collaboration.

        There are some useful tips on using SlideShare with other social media tools like LinkedIn, YouTube, Pinterest etc. to create an online communication showcase.

        I found chapter summaries quite useful and provide some practical tips. In all it was great read! I highly recommend this book if you're interested using SlideShare as your online showcase.

        (1 of 1 customers found this review helpful)

         
        4.0

        Publish slides to get leads

        By Rutkat

        from New York, NY

        About Me Developer, Entrepreneur

        Verified Reviewer

        Pros

        • Easy to understand

        Cons

        • Not comprehensive enough

        Best Uses

        • Intermediate
        • Novice

        Comments about oreilly Present Yourself:

        This is a book mostly about the web service Slide Share, partly about marketing yourself or business, and a bit about making slides. You can summarize it as "make slides to get leads for your business" book. The book includes several case-studies but lacks specific metrics. Some sources for proof would be great, although that's a rarity. I can recommend this to marketers and entrepreneurs however you would want to delegate these tasks to a social media evangelist.

        The beginning provides a good foundation of presentations and starts about defining visual data. This is key because communication is important to share your idea and mind-mapping is very essential.

        The second chapter is entirely how to use Slideshare.net including how to setup your account, customizing your profile, and the features available. It is almost a manual or guidebook of the service at this point. On page 33, the note on figure 2-19 displaying analytics, states it shows "actionable data", however that is false because it's not really actionable. You can only view it and not perform any actions with it. References could be made linking other parts of the book to show the benefits of each feature. There's nothing contrasting why you should upload a YouTube video versus a slideshow.

        Chapter 3 is better because it explains public speaking and how to use Slideshare for events. It is a more practical approach describing how to share your presentation online to reach a wider audience integrating it with social media. It also differentiates the type of events and presentations you could make.

        Chapter 4 is mainly about marketing by story-telling and research to get the best content. It suggests to curate your content to stand out from the competition which is the same as doing a metasearch and compiling the content you like. Two more tools are mentioned here (Scoop.it and Pintrest) to spread the word about your slideshow.

        Reading Chapter 5, on page 92, there is no reference to the provided quote from Inside View so it is difficult to believe that claim. The chapter describes how to add call-to-actions to every slideshow and how to track leads with the PRO account. This is also the chapter the has tips on making more compelling slides.

        Chapter 6 on research doesn't provide enough details to be helpful any differently than a search engine can do. It actually suggests another software tool Zipcast.

        The remainder of the book reiterates more of the previous concepts but in a different manner. It focuses more about organizations instead of the individual.

        I've heard about Slideshare before and uploaded one slideshow months ago expecting to get leads, but it barely got any views so your results may vary.

        (1 of 1 customers found this review helpful)

         
        5.0

        Present Yourself is a great resource!

        By Amit Ranjan

        from New Delhi

        Comments about oreilly Present Yourself:

        Kit and Andrea have a done a great job with "Present Yourself". This is by far the most comprehensive book on SlideShare till date. Kit worked as a content editor with SlideShare and that's one of the reasons why she has hit all the right notes with this book. She understands the intricacies of SlideShare and how it works.

        Present Yourself is meant for online/digital agencies, content marketers, business analysts, designers, web content/community mangers besides anyone who is interested in learning more about SlideShare.

        Highly recommended!

        Amit Ranjan
        CoFounder, SlideShare

        Twitter : https://twitter.com/amitranjan
        LinkedIn : http://www.linkedin.com/in/amitranjanprofile

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