With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.
Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.
Learn the latest trends and technologies for visual communication in business
Discover how SlideShare works, and get started with your own account
Use SlideShare to plan, execute, and provide follow-up for event presentations
Share your wealth of content to promote trust in your company or brand
Anticipate a customer’s needs with knowledge-rich content about their market
Collaborate with colleagues and conduct online business research
Explore how presentations can help you recruit, hire, or get hired
Chapter 1 Visual Thinking in Business
Visual Information Is Easier to Process
Evolution of Visual Thinking
Accessibility of Images
Visual Note Taking
Slide Presentations in Visual Business
The New World of Social Sharing
Chapter 2 Getting Started
Create a SlideShare Account
Create Your Profile
Upload and Edit a Presentation
Embed SlideShare Presentations on LinkedIn
Get More Views with Widgets and Badges
Chapter 3 Events and Public Speaking
Speaking at Industry Conferences
SlideShare Across the Conference Lifespan
Publicize Your Event with Presentations
TED and TEDx
The Investor Pitch Event
Chapter 4 Content Marketing
Identifying Sources of Content
Your Presentation Content Strategy
Storytelling in Presentations
Search Engine Optimization
Chapter 5 Sell, Sell, Sell
Presentations in the Entire Sales Cycle
Chapter 6 Research and Collaboration
Using SlideShare for Research
Using SlideShare for Collaboration
Chapter 7 Recruiting, Hiring, and Getting Hired
Your Traditional Résumé Belongs on Nontraditional Platforms
Let’s Get Visual
Four Locations for Your Résumé and Portfolio
Build Your Network with the Power of Weak Ties
Your Public Speaking Strategy
Create Your Presentation Personality
Ease into Public Speaking with Meetup
Not a Public Speaker? You Still Need Presentations
Chapter 8 Organizational Outreach and Communication
As the community manager and editor for SlideShare from 2010 to 2013, Kit curated and featured presentations on the SlideShare home page, wrote and edited its blog and newsletters, and represented SlideShare on Facebook, Twitter, LinkedIn, and Google+. SlideShare CEO Rashmi Sinha refers to Kit as the “voice of SlideShare.” She continues to engage with the world’s leading experts in presentation trends, design, and delivery. Kit is also founder of the digital music licensing company, BumperTunes. She has worked extensively in digital media and communications, producing live video webcasts for Fortune 100 companies, planning industry events, and speaking at conferences such as WebVisions and SXSW.
Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces.
Andrea Meyer is an award-winning speaker, writer and ghostwriter. Known for her practical, how-to style, she has traveled to 40 countries speaking and writing about innovation and how to get breakthrough insights. She founded WorkingKnowledge.com in 1988, and her clients include IBM, Cisco, MIT, Harvard, McKinsey & Co., InnoCentive, AARP and OECD. Andrea has contributed to 35 books on business, innovation and psychology. She has an M.S. in Information Science, is a member of Mensa, and is listed in Who’s Who in America.
I have a speaking gig coming up, and wanted to pick up tips on making a better presentations. Also, I wanted to learn how I can more effectively share these presentations on the web and my blog. These goals led me to Present Yourself: Using SlideShare to Grow Your Business by Kit Seeborg and Andrea Meyer.
The book description seemed perfect for my needs: "This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience."
Did the actual book meet these expectations? The results were mixed for me. I found the chapter on creating and delivering presentations to be pretty light on practical advice. The concept of "Generation C" was thought provoking, but the book didn't provide many examples or strategies to deal with multi-taskers in the audience.
Chapter 2, Getting Started with SlideShare, felt like a waste. The chapter was largely composed of screenshots for the sign-up workflow of SlideShare.net. This could have been streamlined with a pointer to SlideShare and a checklist of suggestions for setup.
Enough complaining, the rest of the book was pretty valuable to me. These chapters showed how to use SlideShare to get your message out to a wide audience, whether the audience is an industry trade show, internet marketing, research, or careers (job hunting & recruiting). Especially valuable was the section on social networks and the value of content curation.
Overall, I'm glad that I read the book. At first glance, it appeared scattered and I was put off by all of the SlideShare.net screenshots, but after the first read, I learned a lot from chapter 3 onwards.
Note, I received a free copy of this book for review. I will not receive any other benefit or compensation.
Bottom Line Yes, I would recommend this to a friend
Kit and Andrea's book "Present Yourself" is a great guide on using SlideShare for visual communication, public speaking, web marketing and analytics. It offers practical and useful tips/recipes on using SlideShare to build a strong visual communication strategy as an individual or a company.
Book explains current trends in visual communications with brief introduction to some the key concepts like Public speaking, Visual Thinking, Storytelling.
It also provides a comprehensive overview of SlideShare features and walk-throughs. I have been using SlideShare for last couple of years, but some of these were surprise to me.
Book is easy to read and provides some practical tips that you can start using immediately with your SlideShare account. Examples and instructions are clear, well designed, and complete.
Book also provides some interesting case studies that provide an insight on how individuals and companies are using SlideShare and related resources on presenting, marketing, research and collaboration.
There are some useful tips on using SlideShare with other social media tools like LinkedIn, YouTube, Pinterest etc. to create an online communication showcase.
I found chapter summaries quite useful and provide some practical tips. In all it was great read! I highly recommend this book if you're interested using SlideShare as your online showcase.
Bottom Line Yes, I would recommend this to a friend
This is a book mostly about the web service Slide Share, partly about marketing yourself or business, and a bit about making slides. You can summarize it as "make slides to get leads for your business" book. The book includes several case-studies but lacks specific metrics. Some sources for proof would be great, although that's a rarity. I can recommend this to marketers and entrepreneurs however you would want to delegate these tasks to a social media evangelist.
The beginning provides a good foundation of presentations and starts about defining visual data. This is key because communication is important to share your idea and mind-mapping is very essential.
The second chapter is entirely how to use Slideshare.net including how to setup your account, customizing your profile, and the features available. It is almost a manual or guidebook of the service at this point. On page 33, the note on figure 2-19 displaying analytics, states it shows "actionable data", however that is false because it's not really actionable. You can only view it and not perform any actions with it. References could be made linking other parts of the book to show the benefits of each feature. There's nothing contrasting why you should upload a YouTube video versus a slideshow.
Chapter 3 is better because it explains public speaking and how to use Slideshare for events. It is a more practical approach describing how to share your presentation online to reach a wider audience integrating it with social media. It also differentiates the type of events and presentations you could make.
Chapter 4 is mainly about marketing by story-telling and research to get the best content. It suggests to curate your content to stand out from the competition which is the same as doing a metasearch and compiling the content you like. Two more tools are mentioned here (Scoop.it and Pintrest) to spread the word about your slideshow.
Reading Chapter 5, on page 92, there is no reference to the provided quote from Inside View so it is difficult to believe that claim. The chapter describes how to add call-to-actions to every slideshow and how to track leads with the PRO account. This is also the chapter the has tips on making more compelling slides.
Chapter 6 on research doesn't provide enough details to be helpful any differently than a search engine can do. It actually suggests another software tool Zipcast.
The remainder of the book reiterates more of the previous concepts but in a different manner. It focuses more about organizations instead of the individual.
I've heard about Slideshare before and uploaded one slideshow months ago expecting to get leads, but it barely got any views so your results may vary.
Bottom Line Yes, I would recommend this to a friend
Kit and Andrea have a done a great job with "Present Yourself". This is by far the most comprehensive book on SlideShare till date. Kit worked as a content editor with SlideShare and that's one of the reasons why she has hit all the right notes with this book. She understands the intricacies of SlideShare and how it works.
Present Yourself is meant for online/digital agencies, content marketers, business analysts, designers, web content/community mangers besides anyone who is interested in learning more about SlideShare.