Books & Videos

Table of Contents

  1. Chapter 1 Introduction

    1. The CIO Is the Last to Know

  2. Chapter 2 The New Kingmakers

    1. Buy the Company to Hire the People

    2. What Are Developers Worth? A DOJ Suit

    3. The People vs The Code

  3. Chapter 3 How Did We Get Here

    1. The Disruptors

    2. The Symbiosis of Open Source and Developers

    3. Hardware for Pennies an Hour?

    4. Harnessing the Power of the Internet

    5. The New Money Lenders

  4. Chapter 4 The Evidence

    1. What Would a Developer’s World Look Like?

    2. Choice and Fragmentation

    3. Open Source and Ubiquity

    4. Standards: Who Decides?

    5. Courting the Developer Population

  5. Chapter 5 What To Do? 10 Recommendations

    1. Get To Them Early

    2. Algorithmic Recruitment

    3. Open Source and Acqhires

    4. Invest in Developer Relations

    5. Embrace Open Source

    6. Go Global with Your Hiring

    7. Lower the Barriers to Entry

    8. Get into the Game with APIs

    9. Optimize for Developer Joy

    10. Talk with Developers, Not at Them

  6. Chapter 6 Final Thoughts

    1. Developers and Negotiating with Populations