Lean Customer Development
Building Products Your Customers Will Buy
Publisher: O'Reilly Media
Final Release Date: May 2014
Pages: 240

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products
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oreillyLean Customer Development
 
4.8

(based on 6 reviews)

Ratings Distribution

  • 5 Stars

     

    (5)

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    (1)

  • 3 Stars

     

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100%

of respondents would recommend this to a friend.

Pros

  • Easy to understand (5)
  • Helpful examples (5)
  • Concise (4)
  • Well-written (4)

Cons

No Cons

Best Uses

  • Novice (5)
  • Intermediate (4)
  • Student (3)

Reviewed by 6 customers

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5.0

Really made a big difference

By Sunny

from Oakland, CA

About Me Developer

Verified Reviewer

Pros

  • Accurate
  • Actionable
  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

    Best Uses

    • Intermediate
    • Novice

    Comments about oreilly Lean Customer Development:

    Like many of you, I've read a lot of books on startups. They were all helpful in their own way but when I tried to apply what I learned, there were obviously gaps between the theory and the execution. Lean Customer Development bridges that gap and makes it easy to do customer development. Customer development is a phrase that's *constantly* used by founders, authors, and everyone else in the valley but it's often hard to understand what that means. Before I read LCD, I did all the things people said (getting out of the building, talking to customers, focusing on hypothesizes) but saw none of the results. LCD lays out a clear framework with instructions, best practices and pitfalls at every step. Without the author, our company wouldn't be where it is today. If I had to recommend one book someone starting a company, Lean Customer Development would be it.

     
    4.0

    How to develop Customer (the lean way)

    By Stephanewww

    from Paris, France

    About Me Coach

    Verified Reviewer

    Pros

    • Concise
    • Easy to understand
    • Helpful examples

    Cons

    • Not Scientifically Proven

    Best Uses

    • Intermediate
    • Novice

    Comments about oreilly Lean Customer Development:

    This book is more a tool than a book per se, with lots of pragmatic practices to find and develop customers for your products. If you are a novice in Customer Development, this is your book. No need to read lots of stuff, to try to become an expert. Just read, apply, read again, apply, and so on.
    And what about the "Lean" stuff? If you are familiar with Lean Startup and creating one, sure, you are very concerned. If not, and you are just creating a product, in a big company or whereever, you should do exactly the same. The "Lean" is more about the lean mindset than anything else, i.e. DO NOT WASTE time, money, customers, etc.

     
    5.0

    Refreshing and Eye-opening, all in one

    By MegCarpen

    from BV, CO

    About Me Maker

    Verified Buyer

    Pros

    • Accurate
    • Concise
    • Easy to understand
    • Helpful examples
    • Well-written

    Cons

      Best Uses

      • Novice
      • Student

      Comments about oreilly Lean Customer Development:

      I bought this book at the recommendation of a friend, because I was interested in learning more about Lean.
      I was amazed, and a little over-whelmed, to find the level of testing and feedback, as well as the way to conduct interviews and listen to potential customers.

      (2 of 2 customers found this review helpful)

       
      5.0

      Practical customer development guide

      By @khberglund

      from Gothenburg, Sweden

      About Me Educator

      Verified Reviewer

      Pros

      • Easy to understand
      • Helpful examples
      • Well-written

      Cons

        Best Uses

        • Intermediate
        • Novice
        • Student

        Comments about oreilly Lean Customer Development:

        I have started using Cindy's book in workshops with startups and accelerators. It is extremely hands-on with step by step advice on how to conduct interviews that target essentials (e.g. critical behaviors, pain points, contextual factors and constraints), turning interview insights into MVPs etc.

        Because of its very practical focus, I have found it to be very accessible and intuitive not least for novice practitioners.

         
        5.0

        Must read for every User Researcher.

        By Hienadz Drahun

        from Netherlands

        About Me Designer

        Verified Reviewer

        Pros

        • Concise
        • Easy to understand
        • Helpful examples
        • Well-written

        Cons

          Best Uses

          • Intermediate
          • Novice
          • Student

          Comments about oreilly Lean Customer Development:

          Cindy shares invaluable practical knowledge that will make the job of a user researcher / product manager much more effective.

          (1 of 2 customers found this review helpful)

           
          5.0

          A msut read!!!

          By Jeromski

          from Quebec, CA

          Verified Buyer

          Comments about oreilly Lean Customer Development:

          If I were Cindy Alvarez' boss, I would be mad at her for sharing such invaluable knowledge!!

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