Lean Customer Development
Building Products Your Customers Will Buy
Publisher: O'Reilly Media
Final Release Date: May 2014
Pages: 240

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products
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5.0

Must read for every User Researcher.

By Hienadz Drahun

from Netherlands

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Pros

  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

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    • Intermediate
    • Novice
    • Student

    Comments about oreilly Lean Customer Development:

    Cindy shares invaluable practical knowledge that will make the job of a user researcher / product manager much more effective.

    (1 of 2 customers found this review helpful)

     
    5.0

    A msut read!!!

    By Jeromski

    from Quebec, CA

    Verified Buyer

    Comments about oreilly Lean Customer Development:

    If I were Cindy Alvarez' boss, I would be mad at her for sharing such invaluable knowledge!!

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