Lean Customer Development
Building Products Your Customers Will Buy
Publisher: O'Reilly Media
Final Release Date: May 2014
Pages: 240

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products
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oreillyLean Customer Development
 
5.0

(based on 4 reviews)

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Pros

  • Easy to understand (3)
  • Helpful examples (3)
  • Well-written (3)

Cons

    Best Uses

    • Novice (3)
    • Student (3)

    Reviewed by 4 customers

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    5.0

    Refreshing and Eye-opening, all in one

    By MegCarpen

    from BV, CO

    About Me Maker

    Verified Buyer

    Pros

    • Accurate
    • Concise
    • Easy to understand
    • Helpful examples
    • Well-written

    Cons

      Best Uses

      • Novice
      • Student

      Comments about oreilly Lean Customer Development:

      I bought this book at the recommendation of a friend, because I was interested in learning more about Lean.
      I was amazed, and a little over-whelmed, to find the level of testing and feedback, as well as the way to conduct interviews and listen to potential customers.

       
      5.0

      Practical customer development guide

      By @khberglund

      from Gothenburg, Sweden

      About Me Educator

      Verified Reviewer

      Pros

      • Easy to understand
      • Helpful examples
      • Well-written

      Cons

        Best Uses

        • Intermediate
        • Novice
        • Student

        Comments about oreilly Lean Customer Development:

        I have started using Cindy's book in workshops with startups and accelerators. It is extremely hands-on with step by step advice on how to conduct interviews that target essentials (e.g. critical behaviors, pain points, contextual factors and constraints), turning interview insights into MVPs etc.

        Because of its very practical focus, I have found it to be very accessible and intuitive not least for novice practitioners.

         
        5.0

        Must read for every User Researcher.

        By Hienadz Drahun

        from Netherlands

        About Me Designer

        Verified Reviewer

        Pros

        • Concise
        • Easy to understand
        • Helpful examples
        • Well-written

        Cons

          Best Uses

          • Intermediate
          • Novice
          • Student

          Comments about oreilly Lean Customer Development:

          Cindy shares invaluable practical knowledge that will make the job of a user researcher / product manager much more effective.

          (1 of 2 customers found this review helpful)

           
          5.0

          A msut read!!!

          By Jeromski

          from Quebec, CA

          Verified Buyer

          Comments about oreilly Lean Customer Development:

          If I were Cindy Alvarez' boss, I would be mad at her for sharing such invaluable knowledge!!

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