Books & Videos

Table of Contents

  1. Chapter 1 The Social Media Landscape

    1. Tier 1 Social Networks

    2. Tier 2 Social Networks

    3. Tier 3 Social Networks

    4. Niche Social Networks

    5. Summary

  2. Chapter 2 Basic Social Media Strategy

    1. Understand Who You Are and Why You Do It

    2. Set and Meet Goals

    3. Have a Scalability Plan

    4. Define Your Presence

    5. White Hat Versus Black Hat

    6. Integrate Social Media into a Larger Campaign

    7. Make Your Website More Social

    8. Customize Your Channel

    9. Listen to the Conversation, Then Join In

    10. Customer Outreach

    11. Twitter and Snapchat as Customer Service Tools

    12. Social Media for the Socially Challenged

    13. Get Ideas for New Content

    14. Content Marketing

    15. Create Apps

    16. Calculate ROI

    17. Don’t Break the Rules

    18. Summary

  3. Chapter 3 Marketing Strategy: Physical Goods

    1. Physical Goods That Do Well on Social Media

    2. The Right Intent

    3. Converting Leads into Customers

    4. Forming a Superior Strategy

    5. Site-Specific Tactics

    6. Summary

  4. Chapter 4 Marketing Strategy: Digital Goods and Services

    1. Digital Goods and Services That Do Well on Social Media

    2. The Right Intent

    3. Forming a Superior Strategy

    4. Site-Specific Tactics

    5. Summary

  5. Chapter 5 Local Services and Storefronts

    1. The Right Intent

    2. Forming a Superior Strategy

    3. Site-Specific Tactics

    4. Verifying Driving Directions

    5. Mobile Marketing

    6. Summary

  6. Chapter 6 Designing and Testing Ads on Facebook

    1. Campaign Types

    2. Market Research

    3. Targeting

    4. Budgeting

    5. The Basics of Ad Design

    6. Understanding the Metrics

    7. Multivariate Testing

    8. Testing Headlines with Bit.ly

    9. Good Landing Page Design

    10. Remove Clutter and Improve Navigation

    11. The Approval Process

    12. Summary

  7. Chapter 7 Guerrilla Marketing

    1. Honor Competitor Coupons

    2. Offer Giveaways, Prizes, and Challenges

    3. Be Controversial

    4. Use Facebook Offers to Generate Leads

    5. Post an Infographic

    6. Create a LinkedIn Group

    7. Create Awards Programs

    8. Cross-Promote with Complementary Businesses

    9. Use Photography with Branding

    10. Arrange Meetups for SEO, Networking, and Marketing

    11. Make and Post Memes

    12. Leverage Viral Videos

    13. Get onto Wikipedia

    14. Summary

  8. Chapter 8 Professional Presence and Damage Control

    1. Finding Problems

    2. Separating Business from Personal

    3. Maintaining Consistency

    4. Being Deleted or Delisted

    5. LinkedIn: Your Online Business Card

    6. Review Sites: The Harsh World of Direct Feedback

    7. Taking Advantage of a Competitor’s Blunder

    8. Summary

  9. Chapter 9 Keeping Up with Changes

    1. Hire the Experts

    2. Follow the Thought Leaders

    3. Follow Industry Blogs

    4. Attend Relevant Conferences

    5. Join Professional Associations

    6. Don’t React; Respond

    7. Remarket and Retarget

    8. Summary

  10. Chapter 10 Book Promotion

    1. Fiction Versus Nonfiction

    2. Know Your Audience Really, Really Well

    3. Plan Accordingly

    4. The Big Players

    5. Literary Social Media

    6. Get Reviews

    7. Other Tips and Tricks

    8. Summary

  11. Chapter 11 Event Promotion

    1. Establish Thought Leadership

    2. Add Hashtags

    3. Create Virtual Badges

    4. Establish a Basic Ad and Content Strategy

    5. Leverage Social Networks

    6. Summary

  12. Chapter 12 Social Search Engine Optimization

    1. Optimizing for Web Search

    2. Optimizing for Social Search Engines

    3. Summary

  13. Chapter 13 Influencer Outreach

    1. Build an Initial List

    2. Begin Interacting

    3. Refine the List

    4. Contact the Influencers

    5. Watch for Mentions and Links

    6. Tread Carefully on reddit

    7. Establish Yourself on Google+

    8. Summary

  14. Chapter 14 Affiliate Marketing and MLM

    1. Affiliate Marketing

    2. Multilevel Marketing

    3. Summary