Publisher: O'Reilly Media
Final Release Date: May 2015
Pages: 326
Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.
Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.
- Validate your idea by learning the needs of potential users
- Develop branding, marketing, and sales strategies early on
- Form relationships with the right investment partners
- Prototype early and often to ensure you're on the right path
- Understand processes and pitfalls of manufacturing at scale
- Jumpstart your business with the help of an accelerator
- Learn strategies for pricing, marketing, and distribution
- Be aware of the legal issues your new company may face
|
Chapter 1The Hardware Startup LandscapeEarly MakersTechnology Enables ScaleThe Hardware Companies of Today
Chapter 2Idea Validation and Community EngagementYour Fellow HardwariansYour Cofounder and TeamYour Mentor(s)Your True Believers and Early Community
Chapter 3Knowing Your MarketThe Who, What, and Why of Your ProductResearching Your Market: Trends and CompetitionSegmenting Your MarketCustomer Development
Chapter 4BrandingYour MissionBrand Identity and PersonalityBrand Assets and TouchpointsPositioning and Differentiation
Chapter 5PrototypingReasons for PrototypingTypes of PrototypingAssembling Your TeamOutsourcing Versus InsourcingIntegrated CircuitsConnectivitySoftware PlatformsSoftware Security and PrivacyGlossary of Terms
Chapter 6ManufacturingPreparing to ManufactureWhere to Manufacture?Supply Chain ManagementImporting from Foreign ManufacturersWhat to Look for During ManufacturingCertificationPackagingSustaining Manufacturing
Chapter 7AccelerationLemnos LabsHAXLR8RAlphaLab GearPCHFlextronicsChoosing an Incubator or Accelerator
Chapter 8CrowdfundingThe Crowdfunding EcosystemPlanning Your CampaignCampaign Page Marketing MaterialsDriving TrafficWhile Your Campaign Is LiveBeyond Crowdfunding: Fundraising for a Company
Chapter 9FundraisingFirst Things FirstBootstrapping, Debt, and GrantsFriends and FamilyAngel InvestorsVenture CapitalStrategicsStructuring Your Round
Chapter 10Going to MarketBusiness Models for Hardware StartupsPricingSelling It: Marketing 101Distribution Channels and Related Marketing Strategies
Chapter 11LegalCompany FormationTrademarksTrade SecretsPatentsManufacturing ConcernsRegulatory Concerns and Certification
|
- Title:
- The Hardware Startup
- By:
- Renee DiResta, Brady Forrest, Ryan Vinyard
- Publisher:
- O'Reilly Media
- Formats:
-
- Print
- Ebook
- Safari Books Online
- Print:
- June 2015
- Ebook:
- May 2015
- Pages:
- 326
- Print ISBN:
- 978-1-4493-7103-6
- | ISBN 10:
- 1-4493-7103-5
- Ebook ISBN:
- 978-1-4493-7099-2
- | ISBN 10:
- 1-4493-7099-3
|
-
Renee DiResta Renee DiResta is Vice President of Business Development at Haven, a marketplace for ocean freight shipping, and a cofounder of the IoT Syndicate on AngelList. She was previously a Principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. Prior to OATV, Renee spent seven years an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in NYC. For fun, she plays with data sets, helps run The Maker Map open-source project, and is an avid crafter. Renee holds a B.S. in Computer Science and Political Science from the Honors College of SUNY Stony Brook. She lives on the web at http://noupsi.de and @noupside. View Renee DiResta's full profile page. -
Brady Forrest Brady Forrest (@brady) runs Highway1, PCH's accelerator. You can see his day-to-day work with hardware startups on Syfy's Bazillion Dollar Club (to be released Fall 2015). He cofounded and shepherds Ignite, a global talk series, and is part of the team currently organizing Ignite SF. He's a Venture Advisor to 500 Startups and helps arts organizations via CAST-sf.org. Formerly, he worked on a number of things at O'Reilly Media, including the Radar blog, Web 2.0 Expo, Where 2.0, ETech, and Foo Camp. Most years, you can find him on the playa. View Brady Forrest's full profile page. -
Ryan Vinyard Ryan Vinyard is the Engineering Lead at Highway1, a hardware-focused startup accelerator located in San Francisco under parent company PCH International. He is a mechanical engineer who came to PCH through its consulting arm Lime Lab, where he developed consumer products for Fortune 500 brands. Previously, Ryan worked at startups in the cleantech and electric vehicle space, where he developed novel powertrain, motor control, and thermal systems. Ryan holds a B.S. in Product Design from Stanford University. View Ryan Vinyard's full profile page. |
|
Table of Contents
|
Product Details
|
About the Author
|
 |
|
|
|
|
|
Recommended for You
|
|
|
|
|
Customer Reviews
1/11/2017 4.0Great book with simple and remarkable advises By Gralec Paweł from Warsaw, Poland By JohnC from Ottawa, Canada About Me Designer, Developer, Maker - Concise
- Easy to understand
6/9/2015 5.0A must-read for every hardware startup founder By Peter Bihr from Berlin, Germany About Me Strategy Consultant - Easy to understand
- Hands-on Advice
- Helpful examples
- Invaluable Insights
- Well-written
- Consultants
- Designers
- Developers
- Expert
- Hardware Enthusiasts
- Intermediate
- Novice
- Startups Founders
- Vcs
8/6/2014 (1 of 1 customers found this review helpful) 5.0A Hardware Startup must-have guidebook By Luka Mali from Ljubljana, Slovenia About Me Developer, Educator, Engineer, Founder, Hardware Developer, Maker, Startup Founder - Easy to understand
- Helpful examples
- Well-written
7/3/2014 (2 of 2 customers found this review helpful) 5.0Amazing source of knowledge. By csibug from Budapest, Hungary. About Me Developer, Maker - Accurate
- Easy to understand
- Helpful examples
- Well-written
|
|
|
