The Hardware Startup
Building Your Product, Business, and Brand
Publisher: O'Reilly Media
Final Release Date: May 2015
Pages: 326

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

  • Validate your idea by learning the needs of potential users
  • Develop branding, marketing, and sales strategies early on
  • Form relationships with the right investment partners
  • Prototype early and often to ensure you're on the right path
  • Understand processes and pitfalls of manufacturing at scale
  • Jumpstart your business with the help of an accelerator
  • Learn strategies for pricing, marketing, and distribution
  • Be aware of the legal issues your new company may face

Table of Contents
Product Details
About the Author
Recommended for You
Customer Reviews

REVIEW SNAPSHOT®

by PowerReviews
oreillyThe Hardware Startup
 
5.0

(based on 4 reviews)

Ratings Distribution

  • 5 Stars

     

    (4)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

100%

of respondents would recommend this to a friend.

Pros

  • Easy to understand (4)
  • Helpful examples (3)
  • Well-written (3)

Cons

No Cons

Best Uses

  • Intermediate (3)
    • Reviewer Profile:
    • Developer (3), Maker (3)

Reviewed by 4 customers

Sort by

Displaying reviews 1-4

Back to top

 
5.0

Excellent Book

By JohnC

from Ottawa, Canada

About Me Designer, Developer, Maker

Verified Buyer

Pros

  • Concise
  • Easy to understand

Cons

    Best Uses

    • Expert
    • Intermediate

    Comments about oreilly The Hardware Startup:

    Excellent full coverage on a hardware startup and was timeline for our Kickstarter with Beagle. The book went through the full gamut of creating and operating a company and getting your product from idea to prototype into the consumers hands.

     
    5.0

    A must-read for every hardware startup founder

    By Peter Bihr

    from Berlin, Germany

    About Me Strategy Consultant

    Verified Reviewer

    Pros

    • Easy to understand
    • Hands-on Advice
    • Helpful examples
    • Invaluable Insights
    • Well-written

    Cons

      Best Uses

      • Consultants
      • Designers
      • Developers
      • Expert
      • Hardware Enthusiasts
      • Intermediate
      • Novice
      • Startups Founders
      • Vcs

      Comments about oreilly The Hardware Startup:

      With The Hardware Startup, the authors have delivered the ultimate guide for hardware startup founders and everyone else who's active in the hardware startup ecosystem.

      If your work focuses on connected devices, internet of things (IoT), or wearable tech; if you're a startup founder, a VC, a designer, a consultant, or a maker turning your hobby into a profession - then this book is for you.

      The authors are extremely knowledgeable, and active member of this industry & community. The insights and hands-on advice they share is invaluable. Highly recommended!

      (1 of 1 customers found this review helpful)

       
      5.0

      A Hardware Startup must-have guidebook

      By Luka Mali

      from Ljubljana, Slovenia

      About Me Developer, Educator, Engineer, Founder, Hardware Developer, Maker, Startup Founder

      Verified Reviewer

      Pros

      • Easy to understand
      • Helpful examples
      • Well-written

      Cons

        Best Uses

        • Intermediate
        • Novice

        Comments about oreilly The Hardware Startup:

        Very well-written and comprehensive reference book for the hardware startups. I can't wait for the next chapter to be released.

        (2 of 2 customers found this review helpful)

         
        5.0

        Amazing source of knowledge.

        By csibug

        from Budapest, Hungary.

        About Me Developer, Maker

        Verified Buyer

        Pros

        • Accurate
        • Easy to understand
        • Helpful examples
        • Well-written

        Cons

          Best Uses

            Comments about oreilly The Hardware Startup:

            Very well written, fine structured, perfectly covers the topic. Ideal source to learn a lot. Highly recommended! My personal favourites are the real world use cases!

            Displaying reviews 1-4

            Back to top

             
            Buy 2 Get 1 Free Free Shipping Guarantee
            Buying Options
            Immediate Access - Go Digital what's this?
            Ebook:  $29.99
            Formats:  DAISY, ePub, Mobi, PDF
            Print & Ebook:  $38.49
            Print:  $34.99