The Hardware Startup
Building Your Product, Business, and Brand
Publisher: O'Reilly Media
Final Release Date: May 2015
Pages: 326

Thanks to the decreasing cost of prototyping, it’s more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two-dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

  • Validate your idea by learning the needs of potential users
  • Develop branding, marketing, and sales strategies early on
  • Form relationships with the right investment partners
  • Prototype early and often to ensure you’re on the right path
  • Understand processes and pitfalls of manufacturing at scale
  • Jumpstart your business with the help of an accelerator
  • Learn strategies for pricing, marketing, and distribution
  • Be aware of the legal issues your new company may face
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oreillyThe Hardware Startup
 
5.0

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(1 of 1 customers found this review helpful)

 
5.0

A Hardware Startup must-have guidebook

By Luka Mali

from Ljubljana, Slovenia

About Me Developer, Educator, Engineer, Founder, Hardware Developer, Maker, Startup Founder

Verified Reviewer

Pros

  • Easy to understand
  • Helpful examples
  • Well-written

Cons

    Best Uses

    • Intermediate
    • Novice

    Comments about oreilly The Hardware Startup:

    Very well-written and comprehensive reference book for the hardware startups. I can't wait for the next chapter to be released.

    (2 of 2 customers found this review helpful)

     
    5.0

    Amazing source of knowledge.

    By csibug

    from Budapest, Hungary.

    About Me Developer, Maker

    Verified Buyer

    Pros

    • Accurate
    • Easy to understand
    • Helpful examples
    • Well-written

    Cons

      Best Uses

        Comments about oreilly The Hardware Startup:

        Very well written, fine structured, perfectly covers the topic. Ideal source to learn a lot. Highly recommended! My personal favourites are the real world use cases!

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        Ebook: $29.99
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        June 2015 (est.)