Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.
Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.
Validate your idea by learning the needs of potential users
Develop branding, marketing, and sales strategies early on
Form relationships with the right investment partners
Prototype early and often to ensure you're on the right path
Understand processes and pitfalls of manufacturing at scale
Jumpstart your business with the help of an accelerator
Learn strategies for pricing, marketing, and distribution
Be aware of the legal issues your new company may face
Chapter 1The Hardware Startup Landscape
Technology Enables Scale
The Hardware Companies of Today
Chapter 2Idea Validation and Community Engagement
Your Fellow Hardwarians
Your Cofounder and Team
Your True Believers and Early Community
Chapter 3Knowing Your Market
The Who, What, and Why of Your Product
Researching Your Market: Trends and Competition
Segmenting Your Market
Brand Identity and Personality
Brand Assets and Touchpoints
Positioning and Differentiation
Reasons for Prototyping
Types of Prototyping
Assembling Your Team
Outsourcing Versus Insourcing
Software Security and Privacy
Glossary of Terms
Preparing to Manufacture
Where to Manufacture?
Supply Chain Management
Importing from Foreign Manufacturers
What to Look for During Manufacturing
Choosing an Incubator or Accelerator
The Crowdfunding Ecosystem
Planning Your Campaign
Campaign Page Marketing Materials
While Your Campaign Is Live
Beyond Crowdfunding: Fundraising for a Company
First Things First
Bootstrapping, Debt, and Grants
Friends and Family
Structuring Your Round
Chapter 10Going to Market
Business Models for Hardware Startups
Selling It: Marketing 101
Distribution Channels and Related Marketing Strategies
Renee DiResta is Vice President of Business Development at Haven, a marketplace for ocean freight shipping, and a cofounder of the IoT Syndicate on AngelList. She was previously a Principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. Prior to OATV, Renee spent seven years an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in NYC. For fun, she plays with data sets, helps run The Maker Map open-source project, and is an avid crafter. Renee holds a B.S. in Computer Science and Political Science from the Honors College of SUNY Stony Brook. She lives on the web at http://noupsi.de and @noupside.
Brady Forrest (@brady) runs Highway1, PCH's accelerator. You can see his day-to-day work with hardware startups on Syfy's Bazillion Dollar Club (to be released Fall 2015). He cofounded and shepherds Ignite, a global talk series, and is part of the team currently organizing Ignite SF. He's a Venture Advisor to 500 Startups and helps arts organizations via CAST-sf.org. Formerly, he worked on a number of things at O'Reilly Media, including the Radar blog, Web 2.0 Expo, Where 2.0, ETech, and Foo Camp. Most years, you can find him on the playa.
Ryan Vinyard is the Engineering Lead at Highway1, a hardware-focused startup accelerator located in San Francisco under parent company PCH International. He is a mechanical engineer who came to PCH through its consulting arm Lime Lab, where he developed consumer products for Fortune 500 brands. Previously, Ryan worked at startups in the cleantech and electric vehicle space, where he developed novel powertrain, motor control, and thermal systems. Ryan holds a B.S. in Product Design from Stanford University.
With The Hardware Startup, the authors have delivered the ultimate guide for hardware startup founders and everyone else who's active in the hardware startup ecosystem.
If your work focuses on connected devices, internet of things (IoT), or wearable tech; if you're a startup founder, a VC, a designer, a consultant, or a maker turning your hobby into a profession - then this book is for you.
The authors are extremely knowledgeable, and active member of this industry & community. The insights and hands-on advice they share is invaluable. Highly recommended!
Bottom Line Yes, I would recommend this to a friend