Books & Videos

Table of Contents

  1. Chapter 1 The Hardware Startup Landscape

    1. Early Makers

    2. Technology Enables Scale

    3. The Hardware Companies of Today

  2. Chapter 2 Idea Validation and Community Engagement

    1. Your Fellow Hardwarians

    2. Your Cofounder and Team

    3. Your Mentor(s)

    4. Your True Believers and Early Community

  3. Chapter 3 Knowing Your Market

    1. The Who, What, and Why of Your Product

    2. Researching Your Market: Trends and Competition

    3. Segmenting Your Market

    4. Customer Development

  4. Chapter 4 Branding

    1. Your Mission

    2. Brand Identity and Personality

    3. Brand Assets and Touchpoints

    4. Positioning and Differentiation

  5. Chapter 5 Prototyping

    1. Reasons for Prototyping

    2. Types of Prototyping

    3. Assembling Your Team

    4. Outsourcing Versus Insourcing

    5. Integrated Circuits

    6. Connectivity

    7. Software Platforms

    8. Software Security and Privacy

    9. Glossary of Terms

  6. Chapter 6 Manufacturing

    1. Preparing to Manufacture

    2. Where to Manufacture?

    3. Supply Chain Management

    4. Importing from Foreign Manufacturers

    5. What to Look for During Manufacturing

    6. Certification

    7. Packaging

    8. Sustaining Manufacturing

  7. Chapter 7 Acceleration

    1. Lemnos Labs

    2. HAXLR8R

    3. AlphaLab Gear

    4. PCH

    5. Flextronics

    6. Choosing an Incubator or Accelerator

  8. Chapter 8 Crowdfunding

    1. The Crowdfunding Ecosystem

    2. Planning Your Campaign

    3. Campaign Page Marketing Materials

    4. Driving Traffic

    5. While Your Campaign Is Live

    6. Beyond Crowdfunding: Fundraising for a Company

  9. Chapter 9 Fundraising

    1. First Things First

    2. Bootstrapping, Debt, and Grants

    3. Friends and Family

    4. Angel Investors

    5. Venture Capital

    6. Strategics

    7. Structuring Your Round

  10. Chapter 10 Going to Market

    1. Business Models for Hardware Startups

    2. Pricing

    3. Selling It: Marketing 101

    4. Distribution Channels and Related Marketing Strategies

  11. Chapter 11 Legal

    1. Company Formation

    2. Trademarks

    3. Trade Secrets

    4. Patents

    5. Manufacturing Concerns

    6. Regulatory Concerns and Certification