The Hardware Startup
Building Your Product, Business, and Brand
Publisher: O'Reilly Media
Final Release Date: May 2015
Pages: 326

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

  • Validate your idea by learning the needs of potential users
  • Develop branding, marketing, and sales strategies early on
  • Form relationships with the right investment partners
  • Prototype early and often to ensure you're on the right path
  • Understand processes and pitfalls of manufacturing at scale
  • Jumpstart your business with the help of an accelerator
  • Learn strategies for pricing, marketing, and distribution
  • Be aware of the legal issues your new company may face

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Product Details
About the Author
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Customer Reviews

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oreillyThe Hardware Startup
 
5.0

(based on 3 reviews)

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Pros

  • Easy to understand (3)
  • Helpful examples (3)
  • Well-written (3)

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5.0

A must-read for every hardware startup founder

By Peter Bihr

from Berlin, Germany

About Me Strategy Consultant

Verified Reviewer

Pros

  • Easy to understand
  • Hands-on Advice
  • Helpful examples
  • Invaluable Insights
  • Well-written

Cons

    Best Uses

    • Consultants
    • Designers
    • Developers
    • Expert
    • Hardware Enthusiasts
    • Intermediate
    • Novice
    • Startups Founders
    • Vcs

    Comments about oreilly The Hardware Startup:

    With The Hardware Startup, the authors have delivered the ultimate guide for hardware startup founders and everyone else who's active in the hardware startup ecosystem.

    If your work focuses on connected devices, internet of things (IoT), or wearable tech; if you're a startup founder, a VC, a designer, a consultant, or a maker turning your hobby into a profession - then this book is for you.

    The authors are extremely knowledgeable, and active member of this industry & community. The insights and hands-on advice they share is invaluable. Highly recommended!

    (1 of 1 customers found this review helpful)

     
    5.0

    A Hardware Startup must-have guidebook

    By Luka Mali

    from Ljubljana, Slovenia

    About Me Developer, Educator, Engineer, Founder, Hardware Developer, Maker, Startup Founder

    Verified Reviewer

    Pros

    • Easy to understand
    • Helpful examples
    • Well-written

    Cons

      Best Uses

      • Intermediate
      • Novice

      Comments about oreilly The Hardware Startup:

      Very well-written and comprehensive reference book for the hardware startups. I can't wait for the next chapter to be released.

      (2 of 2 customers found this review helpful)

       
      5.0

      Amazing source of knowledge.

      By csibug

      from Budapest, Hungary.

      About Me Developer, Maker

      Verified Buyer

      Pros

      • Accurate
      • Easy to understand
      • Helpful examples
      • Well-written

      Cons

        Best Uses

          Comments about oreilly The Hardware Startup:

          Very well written, fine structured, perfectly covers the topic. Ideal source to learn a lot. Highly recommended! My personal favourites are the real world use cases!

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