UX Strategy
How to Devise Innovative Digital Products that People Want
Publisher: O'Reilly Media
Final Release Date: May 2015
Pages: 312

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
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oreillyUX Strategy
 
5.0

(based on 4 reviews)

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100%

of respondents would recommend this to a friend.

Pros

  • Easy to understand (4)
  • Helpful examples (3)
  • Well-written (3)

Cons

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(1 of 1 customers found this review helpful)

 
5.0

Very helpful and insightful

By Neo

from Germany, cologne

About Me Ux Researcher

Verified Buyer

Pros

  • Easy to understand
  • Helpful examples
  • Well-written

Cons

    Best Uses

    • Intermediate
    • Novice
    • Student

    Comments about oreilly UX Strategy:

    Very easy to read and follow, she describes in very comprehensive way the process of making sure that new product or service ideas are carefully developed, helping people to articulate the real benefit for the user with a business model in mind and shows how to back up/ advance these benefit by user research and competitive comparison. Not too theoretically, with good examples of her own career.

    (4 of 5 customers found this review helpful)

     
    5.0

    You've heard the buzz, now do it.

    By thinknow

    from Los Angeles CA

    About Me Designer, Educator, Entrepreneur, Maker, Strategist

    Verified Reviewer

    Pros

    • Accurate
    • Easy to understand
    • Helpful examples
    • Well-written

    Cons

      Best Uses

        Comments about oreilly UX Strategy:

        Jaime defines UX Strategy as "the intersection of user experience design and business strategy" I consider this book the "Missing Manual" for Lean Startup and Lean UX techniques.

        I enjoyed reading UX Strategy because of the clear explanations, abundant examples and engaging writing style. It is well researched, current and appropriately credits other thought-leaders in this field. I appreciate the bonus interviews with prominent UX Strategists. It's a nice touch to to include a variety of perspectives on the subject.

        This book has long term value because you can read it cover to cover to gain insight into UX Strategy, and later refer back to it for guidance as you work through your own product ideas.

        Disclosure: I am a friend of the author but was not compensated for writing this review. I genuinely think the book is useful and bought a copy ;)

        (5 of 5 customers found this review helpful)

         
        5.0

        Excellent guide/ handbook for UX Design

        By Anthropocentric

        from Los Angeles, CA

        Verified Buyer

        Pros

        • Easy to understand
        • Helpful examples
        • Well-written

        Cons

          Best Uses

            Comments about oreilly UX Strategy:

            Terrific overall. Amusing personal anecdotes bring some color to the UX process.

            (6 of 6 customers found this review helpful)

             
            5.0

            A indepth look into UX Strategy!

            By Paul

            from Los Angeles, Ca

            About Me Designer, Developer

            Verified Buyer

            Pros

            • Accurate
            • Easy to understand

            Cons

            • Waiting For Next Chapters

            Best Uses

            • Expert
            • Intermediate
            • Novice
            • Student

            Comments about oreilly UX Strategy:

            This is a great look at user experience strategy with practical applications to projects from start-up sites to enterprise applications. This comprehensive look at the methods of tackling user experience strategy has detailed breakdowns of the process from start to finish.

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