Books & Videos

Table of Contents

  1. Chapter 1 What Is UX Strategy?

    1. Misinterpretations About UX Strategy

    2. So What the Hell Is UX Strategy?

    3. Why a UX Strategy Is Crucial

  2. Chapter 2 The Four Tenets of UX Strategy

    1. How I Discovered My UX Strategy Framework

    2. Tenet 1: Business Strategy

    3. Tenet 2: Value Innovation

    4. Tenet 3: Validated User Research

    5. Tenet 4: Killer UX Design

    6. Recap

  3. Chapter 3 Validating the Value Proposition

    1. The Blockbuster Value Proposition

    2. What Is a Value Proposition?

    3. Recap

  4. Chapter 4 Conducting Competitive Research

    1. Learning Lessons, the Hard Way

    2. Using the Competitive Analysis Matrix Tool

    3. Understanding the Meaning of Competition

    4. Recap

  5. Chapter 5 Conducting Competitive Analysis

    1. The Blockbuster Value Proposition, Part 2

    2. What Is an Analysis?

    3. Recap

  6. Chapter 6 Storyboarding Value Innovation

    1. Timing Really Is Everything

    2. Techniques for Value Innovation Discovery

    3. Business Models and Value Innovation

    4. Recap

  7. Chapter 7 Creating Prototypes for Experiments

    1. Giving It Your Best Shot

    2. How I Became an Experiment Addict

    3. Testing Product/Market Fit by Using Prototypes

    4. Recap

  8. Chapter 8 Conducting Guerrilla User Research

    1. Guerrilla User Research: Operation Silver Lake Café

    2. User Research versus Guerrilla User Research

    3. Recap

  9. Chapter 9 Designing for Conversion

    1. Seeding Growth Hackers

    2. Using the Funnel Matrix Tool

    3. Conducting Suspect Stage Experiments with Landing Pages

    4. Recap

  10. Chapter 10 Strategists in the Wild

    1. Holly North

    2. Peter Merholz

    3. Milana Sobol

    4. Geoff Katz

  11. Chapter 11 Dénouement

  1. Appendix About the Author

  2. Colophon