Lean Branding
Creating Dynamic Brands to Generate Conversion
Publisher: O'Reilly Media
Final Release Date: September 2014
Pages: 304

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

    Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
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oreillyLean Branding
 
4.0

(based on 3 reviews)

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67%

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    2.0

    Not that informative

    By Ben

    from San Francisco, CA

    About Me Developer, Founder

    Verified Reviewer

    Pros

    • Easy to understand

    Cons

    • Low Information
    • Too basic

    Best Uses

    • Novice
    • Student

    Comments about oreilly Lean Branding:

    The book feels like it has about maybe 50 pages of content, but is 300 pages long. There are far too many recaps of what was described only pages ago -- and not in that much detail to warrant recaps. Likewise there are many diagrams and checklists conveying not much information. For example, the book individually calls out that the subject line of a e-mail is important, the title of a blog post is important, the title of a YouTube video is important -- couldn't that be expressed more efficiently?

    (1 of 1 customers found this review helpful)

     
    5.0

    Very Informative

    By Paige

    from Kentucky

    About Me Developer

    Verified Reviewer

    Pros

    • Accurate
    • Concise
    • Easy to understand
    • Helpful examples
    • Well-written

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      • Student

      Comments about oreilly Lean Branding:

      I have read several books on the subject of branding and getting your business and product out there in the front lines and I have to say this one is by far the best I have read. The tips and advice are so easy to do and each chapter is so well defined it is a breeze to use for future referencing. There is so much competition in the world today and by following the techniques and ideas in this book you can be on top of the marketing platform. The charts, graphs and links, along with references are a great asset and the writing is clear and concise and very easy to comprehend and understand. It is clear the author Laura Busche knows what she is talking about and I thank her for sharing her expertise. Think outside the box, follow her advice and reap the rewards of being a winner. I strongly recommend this book to everyone, even those who already have success. We never stop learning!

      (1 of 1 customers found this review helpful)

       
      5.0

      Fantastic insights on branding

      By Chloe H.

      from Phoenix, AZ

      About Me Entrepreneur

      Verified Reviewer

      Pros

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      • Concise
      • Easy to understand
      • Well-written

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        • Expert
        • Intermediate
        • Novice

        Comments about oreilly Lean Branding:

        I am a web entrepreneur and consultant, and I am also a massive proponent of better branding. 9 times out of 10 when I encounter a client, A) they have a poorly developed brand and B) that lack of effective branding is negatively impacting their business.

        The writing style of this book is great branding within itself - if that represents who Busche is as a writer, sign me up. It's dynamic, engaging, easy to read and never dry. Plus, the reader gets the sense that they're reading the "insider's guide". And you really are. These tips are a goldmine. It's particularly well suited for businesses that are either in the tech sphere or are very open to using social media, metrics and other technologies in creating and gauging their success.

        I'm going to start handing this book to all my clients when they start scratching their heads at my "branding" sermon. As for Busche, we may have the next Guy Kawasaki for tech-friendly business books on our hands.

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