The Art of SEO, 3rd Edition
Mastering Search Engine Optimization
Publisher: O'Reilly Media
Final Release Date: August 2015
Pages: 994

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

Table of Contents
Product Details
About the Author
Recommended for You
Customer Reviews

REVIEW SNAPSHOT®

by PowerReviews
oreillyThe Art of SEO, 3rd Edition
 
4.5

(based on 4 reviews)

Ratings Distribution

  • 5 Stars

     

    (3)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

100%

of respondents would recommend this to a friend.

Pros

  • Well-written (3)

Cons

No Cons

Best Uses

No Best Uses

Reviewed by 4 customers

Displaying reviews 1-4

Back to top

 
5.0

A comprehensive introduction to SEO

By Jeff Van Campen

from Crondall, UK

About Me Product Manager

Pros

  • Additional resources
  • Strong on ethics
  • Well-written

Cons

    Best Uses

    • Intermediate

    Comments about oreilly The Art of SEO, 3rd Edition:

    My SEO knowledge was several years out of date. It's not something that I've followed too closely. However, I needed to get quickly and comprehensively up to date with SEO. This book certainly helped with that.

    The Art of SEO is certainly comprehensive. It covers all aspects of SEO from the basics of site structure that I was familiar with from my days as a developer to how to write genuinely useful content. It also heavily stresses the ethical side of SEO, repeatedly pointing out black hat practices that may bring short term gain, but are harmful in the long run.

    This book could be read straight through, as I did, to get up to speed on the subject. It could also be dipped into to get more information on a specific aspect of SEO. I suspect this book will be sat on my desk for the next few months as I do just that.

    The Art of SEO is fantastic at pointing toward online resources where you can learn more about a specific aspect of SEO. I very much appreciated this. I can't think of a single time when the book didn't do this when I wanted more detail. That in itself is impressive.

    The one thing I would have liked to have in this book was a "What's changed since the last edition" section with links to specific sections where this is covered in this book. This would have made my job of getting up to speed a bit easier. That said, there were several sections that gave a history of recent changes in the SEO.

    It's worth noting that at the time I wrote this review, this book was already a year and a half old. I've had to do considerable reading online to fully bring my SEO knowledge up to date. Nevertheless, this book made the task of getting up to speed much easier.

    If you're looking for a quick introduction to SEO, this isn't it. There are several resources online that do a great job of that (see, for instance, Moz's Beginner's Guide to SEO). But if you need to take a deep dive into the ins and outs of SEO, I can't recommend this book more highly.

     
    5.0

    Unbelievably Comprehensive

    By Mxyzptlk

    from Toronto

    Verified Reviewer

    Pros

    • Accurate
    • Helpful examples
    • Well-written

    Cons

      Best Uses

      • Expert
      • Intermediate

      Comments about oreilly The Art of SEO, 3rd Edition:

      Most books only cover the highlights of SEO and usually the most current trends. But the Art of SEO is incredibly comprehensive and covers the basis of how everything works, which makes it about as timeless as anything can be on SEO.

      In addition, given my laptop died, using O'Reilly was a bonus as I could go back and access my softcopy of the book again.

      I have already used a lot from the book, which delves into absolute minutiae. I find I keep going back to learn something more.

      It might appear a bit overwhelming, being such a large tome, but it is a reference.

      (1 of 2 customers found this review helpful)

       
      3.0

      General Scope for Beginners

      By Dal

      from England

      About Me Designer

      Verified Reviewer

      Comments about oreilly The Art of SEO, 3rd Edition:

      I'm not a professional Web Designer but I already was aware of most of the suggestions in this book.

      It would be good for a novice to learn what areas to focus on SEO. However most of this content is out there; in better detail on online free articles.

      The exception being the research analysis; which was good and to a higher standard than what has been encountered online.

      There should be more coding examples of how to implement the recommendations, and not just a general scope. The only detailed section on coding was on Apache redirects and rewrites.

      (1 of 1 customers found this review helpful)

       
      5.0

      Very well explained, would recommend.

      By D5Jack

      from Pelham, GA

      Verified Buyer

      Pros

      • Easy to understand
      • Helpful examples
      • Well-written

      Cons

        Best Uses

          Comments about oreilly The Art of SEO, 3rd Edition:

          Book is very well laid out, flows. It is not confusing. Searched for a book that we could understand and found it.

          Displaying reviews 1-4

          Back to top

           
          Buy 2 Get 1 Free Free Shipping Guarantee
          Buying Options
          Immediate Access - Go Digital what's this?
          Ebook:  $42.99
          Formats:  DAISY, ePub, Mobi, PDF
          Print & Ebook:  $54.99
          Print:  $49.99