The Art of SEO, 3rd Edition
Mastering Search Engine Optimization
Publisher: O'Reilly Media
Final Release Date: August 2015
Pages: 994

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website ( for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to

Table of Contents
Product Details
About the Author
Recommended for You
Customer Reviews


by PowerReviews
oreillyThe Art of SEO, 3rd Edition

(based on 3 reviews)

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Unbelievably Comprehensive

By Mxyzptlk

from Toronto

Verified Reviewer


  • Accurate
  • Helpful examples
  • Well-written


    Best Uses

    • Expert
    • Intermediate

    Comments about oreilly The Art of SEO, 3rd Edition:

    Most books only cover the highlights of SEO and usually the most current trends. But the Art of SEO is incredibly comprehensive and covers the basis of how everything works, which makes it about as timeless as anything can be on SEO.

    In addition, given my laptop died, using O'Reilly was a bonus as I could go back and access my softcopy of the book again.

    I have already used a lot from the book, which delves into absolute minutiae. I find I keep going back to learn something more.

    It might appear a bit overwhelming, being such a large tome, but it is a reference.

    (1 of 2 customers found this review helpful)


    General Scope for Beginners

    By Dal

    from England

    About Me Designer

    Verified Reviewer

    Comments about oreilly The Art of SEO, 3rd Edition:

    I'm not a professional Web Designer but I already was aware of most of the suggestions in this book.

    It would be good for a novice to learn what areas to focus on SEO. However most of this content is out there; in better detail on online free articles.

    The exception being the research analysis; which was good and to a higher standard than what has been encountered online.

    There should be more coding examples of how to implement the recommendations, and not just a general scope. The only detailed section on coding was on Apache redirects and rewrites.

    (1 of 1 customers found this review helpful)


    Very well explained, would recommend.

    By D5Jack

    from Pelham, GA

    Verified Buyer


    • Easy to understand
    • Helpful examples
    • Well-written


      Best Uses

        Comments about oreilly The Art of SEO, 3rd Edition:

        Book is very well laid out, flows. It is not confusing. Searched for a book that we could understand and found it.

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