Books & Videos

Table of Contents

  1. Chapter 1 What Is the Software Paradox?

  2. Chapter 2 The Evidence?

    1. The Four Generations of Software Valuation

  3. Chapter 3 How Did This Happen?

    1. Introduction

    2. The Challenge of Competing with Free

    3. The Challenge of Competing with Available

    4. The Challenge of Competing with Your Customer

    5. The Challenge of Developer Empowerment

  4. Chapter 4 The Software Paradox at Work

    1. Adobe

    2. Amazon

    3. Apple

    4. Atlassian

    5. IBM

    6. Nest

    7. Oracle

    8. Salesforce

    9. VMware/Pivotal

  5. Chapter 5 What to Do

    1. The Software Paradox and Your Business

    2. Alternative Models to Explore

  6. Chapter 6 Final Thoughts