Books & Videos

Table of Contents

  1. The Challenge

    1. Prologue

    2. Chapter 1 Think Badass

    3. Chapter 2 The User Journey

  2. What Experts Do

    1. Chapter 3 Science of Badass

    2. Chapter 4 Building Skills

    3. Chapter 5 Perceptual Exposure

  3. Help Them Move Forward

    1. Chapter 6 Remove Blocks

    2. Chapter 7 Progress + Payoffs

  4. Support Cognitive Resources

    1. Chapter 8 Design

    2. Chapter 9 Reduce Cognitive Leaks

    3. Chapter 10 Escape the Brain’s Spam Filter

    4. Epilogue