Books & Videos

Table of Contents

  1. Chapter 1 A Maturing Industry

    1. Talking My Way Into Design

    2. UX Is Still Young

    3. Design Is Subjective...Sort of

    4. Businesses Don’t Critique

    5. Ego and Intuition

    6. A Shift Toward Products

    7. Digital Experiences Are Real Life

  2. Chapter 2 Great Designers Are Great Communicators

    1. Too Many Cooks

    2. Everyone Is a Designer!

    3. The Interface Is Your Interface

    4. There Is No U or X in Team

    5. Communication Matters

    6. Being Articulate Means Success

    7. Becoming a Great Designer

  3. Chapter 3 Understanding Relationships

    1. See Their Perspective

    2. Identifying Influencers

    3. Stakeholder Values

    4. Stakeholder Stories

    5. Build Good Relationships

  4. Chapter 4 Reducing Cognitive Load

    1. Remove Distractions

    2. Anticipate Reactions

    3. Create a Support Network

    4. The Dress Rehearsal

  5. Chapter 5 Listening Is Understanding

    1. Implicit Activities

    2. Explicit Activities

  6. Chapter 6 The Right Frame of Mind

    1. Give Up Control

    2. Check Your Ego at the Door

    3. Lead with a YES

    4. Be Charming

    5. Change Your Vocabulary

    6. Make a Transition

    7. Further Reading

  7. Chapter 7 The Response: Strategy and Tactics

    1. A UX Strategy for Responding

    2. Tactics Are Actions

  8. Chapter 8 The Response: Common Messages

    1. Business

    2. Design

    3. Research

    4. Limitations

  9. Chapter 9 The Ideal Response: Getting Agreement

    1. Getting Agreement

    2. Putting It All Together

  10. Chapter 10 Meeting Adjourned: The After-Party

    1. The Meeting After the Meeting

    2. Follow Up Fast

    3. Apply Filters

    4. Seek Out Individuals

    5. Do Something, Even If It’s Wrong

  11. Chapter 11 Recovering from Disaster

    1. How Is This Possible?

    2. Making Changes You Disagree With

    3. Making Lemonade

    4. The Bank Account of Trust

    5. When You’re Wrong

    6. Painting a Duck

    7. Managing Expectations

    8. Over, but Never Done

  12. Chapter 12 For Nondesigners

    1. The King and the Blind Man

    2. Ten Tips for Working with Designers

    3. Design Project Checklist

    4. A Seat at the Table

  13. Chapter 13 Designing for Vision

    1. Recognizing Our Power

    2. Practicing Creativity

    3. Making It Happen

    4. Making Stuff Up

    5. Taking Your Ideas to the Right People

    6. More Than Pixels