Books & Videos

Table of Contents

  1. Visualizing Value

    1. Chapter 1 Introducing Alignment Diagrams

      1. Alignment Diagrams
      2. Principles of Alignment
      3. Benefits
    2. Chapter 2 Fundamentals of Mapping Experiences

      1. Frame the Mapping Effort
      2. Identify Touchpoints
      3. Zero Moment of Truth
      4. Focus on Creating Value
      5. Identifying Opportunities: Combining Mental Model Diagrams and Jobs to Be Done
    3. Chapter 3 Visualizing Strategic Insight

      1. A New Way of Seeing
      2. Mapping Strategy
  2. A General Process for Mapping

    1. Chapter 4 Initiate: Starting a Mapping Project

      1. Start a New Project
      2. Decide on a Direction
      3. How Many Diagrams Are Needed?
      4. What’s the Difference? Customer Journey Maps, Experience Maps, and Service Blueprints
      5. Define the Effort
    2. Chapter 5 Investigate: Researching the Experience

      1. Survey Existing Sources
      2. Interview Within the Organization
      3. Create a Draft Diagram
      4. A Brief Guide to Interviewing
      5. Conduct Research Externally
      6. Analyze the Data
      7. Quantitative Research
      8. Music Curation: User Research and Diagramming at Sonos
    3. Chapter 6 Illustrate: Drawing the Diagram

      1. Lay Out the Diagram
      2. Compile the Content
      3. Sankey Diagram
      4. Design the Information
      5. Showing Your Emotions
      6. Tools and Software
      7. Mapping the Lab Test Experience
    4. Chapter 7 Align: Designing Value

      1. Empathize
      2. Envision
      3. Evaluate
      4. Facilitating an Alignment Workshop
      5. Plan Experiments
      6. Rapid Online Mapping and Design Workshop
    5. Chapter 8 Envisioning Future Experiences

      1. Storyboards
      2. Scenarios
      3. Putting It All Together: Which Techniques Are Needed When?
      4. User Story Mapping
      5. Customer Journey Mapping Game
  3. Types of Diagrams in Detail

    1. Chapter 9 Service Blueprints

      1. Visualizing Services
      2. Staying Lean
      3. Extending Service Blueprinting
      4. Elements of a Service Blueprint
      5. Expressive Service Blueprint
    2. Chapter 10 Customer Journey Maps

      1. Related Models
      2. Elements of CJMs
      3. Customer Journey Mapping in Practice
    3. Chapter 11 Experience Maps

      1. Maps of Experiences
      2. Related Models
      3. Elements of Experience Maps
      4. Workflow Diagrams at LexisNexis
    4. Chapter 12 Mental Model Diagrams

      1. Mental Model Diagrams
      2. Related Approaches
      3. Elements of Mental Model Diagrams
      4. A Forward-Thinking Insurance Company: Mental Model
    5. Chapter 13 Spatial Maps and Ecosystem Models

      1. Spatial Maps
      2. Elements of Spatial Maps and Ecosystem Models
      3. Gigamapping: Canadian Governance in the Digital Era