Comments about oreilly Mapping Experiences:

So you'll notice an earlier review from me where I strongly criticized the initial release (in ebook form) because some of the diagrams weren't legible. To my surprise (and delight) the editorial team took this comment very seriously, reached out to apologize and reformatted the book in a landscape format. (Wow.) This is so much better and though must have been a lot of work - is totally worth it.

I do think it's a book which is still probably more enjoyable in print (so now I will order both) because of these large format maps and graphics, but the PDF works fine and as someone stretching strategy, service, experience and product - this is a really valuable reference book.

Fantastic book and fantastic service. Thanks!

Comments about oreilly Mapping Experiences:

With Mapping Experiences, Jim Kalbach has done a terrific service for anyone responsible for making sense of increasingly complex systems and environments, and making them better. He not not only documents the best approaches to experience mapping, but also pushes the topic forward, by sharing his insights and hard-won experience about this rich, still-evolving area of design practice. Mapping Experiences will be an essential guide for many years to come.

Comments about oreilly Mapping Experiences:

For years I've been exposed to a variety of journey maps, mental models, walking skeletons and other diagrams that abstract the user/customer experience, but until Jim wrote this book, I was unable to find a "how to" manual to help me.
I agreed to be a technical reviewer of the book because it addressed this long-standing need I'd had. I've had a chance to see it evolve from the earliest drafts to its finishing touches. In spite of its improvements over time the key basic tenets have always been there:
* a clear rationale for how these diagrams assist teams in their strategy
* a clear taxonomy of the different types of diagrams and the best contexts in which to apply them
* a clear step-wise process for creating the diagrams, including building collaborative teams - a necessary component of these types of activities

Comments about oreilly Mapping Experiences:

The author has assembled an impressively thorough omnibus representing not only a snapshot of the current state of the art of mapping experiences, it's a treasure trove of guidance, research, concepts, and wisdom from years of using these methods in the field. Mapping Experiences ought to be on every design team's bookshelf.

Comments about oreilly Mapping Experiences:

I served as a technical reviewer for this book and was happy to see how much work went into getting it right. I knew a fair amount about the subject, but I still learned a lot reading it.

We live in an age where images are more powerful than words. Everyone working in the areas of customer experience and strategy will benefit from learning how to express ideas visually, and Mapping Experiences is a great place to start. If you use it to influence even just one big project decision this book pays for itself.