Books & Videos

Table of Contents

  1. Chapter 1 Why Products Exist

    1. What’s Product Design?

    2. Product Design’s Heritage

    3. Why the History Matters

    4. What the History Tells Us

    5. So What?

    6. Shareable Notes

    7. Do This Now

  2. Chapter 2 How to Create Products People Want

    1. Avoiding “Ego-First Development”

    2. What Does a Product Designer Do?

    3. Shareable Notes

    4. Do This Now

  3. Chapter 3 What Are We Building Here?

    1. Defining What to Build

    2. Shareable Notes

    3. Do This Now

  4. Chapter 4 User Interfaces Begin with Words

    1. Really? Start with Words?

    2. Creating User Flows

    3. Writing Your Screens

    4. Traits of Good Interface Copy

    5. Shareable Notes

    6. Do This Now

  5. Chapter 5 Tangible Trumps Theoretical

    1. Prototypes: Worth 1,000 Mockups

    2. Bigger Than a Buzzword

    3. Goals of Prototyping

    4. Readying for Consumption

    5. Shareable Notes

    6. Do This Now

  6. Chapter 6 The Mechanics of Interface Design

    1. The Push and Pull of Prototypes Versus Pixel Perfection

    2. The UI Stack: Five States of Interface Design

    3. Ergonomics: Thumb Zones and Tap Targets

    4. Cross-Platform Design

    5. Shareable Notes

    6. Do This Now

  7. Chapter 7 The Psychology of an Experience

    1. Products and Psychology

    2. Shareable Notes

    3. Do This Now

  8. Chapter 8 Interpreting Feedback and “Leveling Up” Your Product

    1. It’s a Creative Journey, After All

    2. Leveling Up

    3. Don’t Squander Your Gains

    4. Shareable Notes

    5. Do This Now

  9. Chapter 9 Shipping Is an Art—and a Science

    1. The Invention Versus the Manufactured Article

    2. It’s Ready When It’s Ready

    3. Being “Chief of Everything”

  10. Appendix Further Reading