Books & Videos

Table of Contents

  1. Chapter 1 The Psychology of Web Performance

    1. Fast Websites and Apps Create Happier Users

    2. How Fast Do We Expect Web Pages to Be?

    3. Our Need for Web Speed

    4. Why Are We Impatient? Because Neuroscience

    5. What Is “Flow” and How Does It Relate to How We Use the Web?

    6. Questioning Our Assumptions: Do Delays Really Hurt Productivity?

    7. What Does This Mean in Web Performance Terms?

    8. Web Stress: It’s a Thing

    9. Mobile Users Feel Web Stress, Too

    10. What Does This Dissatisfaction with Mobile Performance Look Like at a Neuroscientific Level?

    11. Takeaway

  2. Chapter 2 Speed as Competitive Advantage

    1. Retail Isn’t the Only Vertical Market Affected by Performance

    2. Slow Time Versus Downtime: Which Hurts Your Business More?

    3. Brand Perception

    4. Slow Web Pages Undermine Brand Health

    5. Conversions and Revenue

    6. Who Converts When?

    7. Different Pages in the Conversion Funnel Can Have Different Conversion Rates

    8. People Are More Patient with Specialty Sites Than with General Merchandisers

    9. Visitors in Some Countries Are More Patient Than Visitors in Others

    10. Shopping Cart Abandonment

    11. Page Views and Bounce Rate

    12. Customer Satisfaction and Retention

    13. Google Ranking and Organic Search Traffic

    14. The “Slow” Label

    15. Mobile Matters

    16. Takeaway

  3. Chapter 3 Measuring Performance from Within

    1. Employee Satisfaction

    2. Slow Performance Hurts Morale

    3. Consumer Web Applications Have Raised the Bar for Performance

    4. Bandwidth

    5. Page Bloat (or, When Can We Expect the Average Web Page to Hit 3 MB?)

    6. Takeaway

  4. Chapter 4 Let’s Talk Solutions

    1. What Is Latency—And Why Should You Care About It?

    2. Network Infrastructure (or, Why More Bandwidth Isn’t Enough)

    3. How Many People Actually Have Access to Faster Networks?

    4. Servers

    5. Load Balancers and ADCs

    6. Content Delivery Networks (CDNs)

    7. Frontend Optimization (FEO)

    8. Mobile Optimization

    9. Performance Measurement

    10. Will Browser Evolution Save Us?

    11. Takeaway

  5. Chapter 5 The Future of Performance

    1. How Can We Better Understand the Intersection Between Performance, User Experience, and Business Metrics?

    2. What Impact Does Web Performance Have on Customer Lifetime Value?

    3. Are Site Owners Optimizing the Right Pages?

    4. Are We Measuring the Right Things?

    5. How Fast Is Fast Enough?

    6. How to Create a Culture of Performance in Your Business

    7. Takeaway