Books & Videos

Table of Contents

Overview of the Course

02m 15s

Why Should You Run A/B Tests?

04m 17s

The 10 Steps and An Overview of Case Studies

03m 0s

Case Study 1: Red vs. Green Button

22m 16s

Case Study 2: Testing a New Landing Page

16m 10s

Case Study 3: Price Recommendations on an Online Marketplace

11m 46s

Summary: Setting Up an A/B Test

05m 16s

Some of Your Options

04m 53s

Scaling A/B Testing and Developing a Culture of Experimentation

06m 53s