Books & Videos

Table of Contents

  1. Chapter 1 Why Design? Why Now?

    1. “The Power of Design”

    2. “Software Is Eating the World”

    3. The Consumerization of All Software

    4. Everything-as-a-Service

    5. Double-Edged Sword of User Empowerment

    6. Design Can Be So Much More Than “Problem Solving”

  2. Chapter 2 Realizing the Potential of Design

    1. All Design Is Service Design

    2. The Double Diamond

    3. Bringing Design In-House

    4. The Three-Legged Stool

  3. Chapter 3 12 Qualities of Effective Design Organizations

    1. Foundation

    2. Output

    3. Management

    4. Our Humanistic Agenda

  4. Chapter 4 The Centralized Partnership

    1. Organizational Models for Design Teams

    2. Centralized Partnership: The Best of Both Worlds

    3. Where Does the Design Organization Report?

  5. Chapter 5 Roles and Team Composition

    1. Individual Contributors

    2. Design Leadership

    3. Five Stages of Design Organization Evolution

  6. Chapter 6 Recruiting and Hiring

    1. Establishing Headcount

    2. Recruiting

    3. The Candidate Review Process

    4. Making the Hire Decision

    5. Extending the Offer

    6. It’s Not a Sprint, It’s a Marathon

  7. Chapter 7 Developing the Team: Professional Growth and Managing People

    1. Levels Framework for Designers

    2. The Manager Path

    3. Design Community Participation and Leadership

    4. Investing in Professional Development

    5. Growth Through the Organization

    6. Climbing the Corporate Trellis

  8. Chapter 8 Creating a Design Culture

    1. The Elements of Culture

    2. Values

    3. Environment

    4. Activities

    5. Spreading Culture

  9. Chapter 9 Successful Interaction with Other Disciplines

    1. Phase 1: Achievable

    2. Phase 2: Sustainable

    3. Phase 3: Impactful

    4. Conclusion

  10. Chapter 10 Parting Thoughts

    1. The Untapped Opportunity for Design

    2. Keep Design Weird

    3. Beyond Features and into a World of Experience

  11. Appendix About the Authors

  12. Appendix O’Reilly: Org Design for Design Orgs