The word “influence” rightfully smacks of manipulation. But what if you could influence others using communication strategies that were ethical and open? What if the strategies you used were so focused and fair that the very people you were trying to influence wanted you to use them? Those are the concepts you'll explore in this video, and you’ll learn how to influence others through considerate, principled means.
Understand how to influence others by listening instead of talking
Learn to create “the story” about your idea that everyone wants to hear
Explore “framing,” a technique that frees people from preconceived notions and enables change
Discover how to use sampling to knock down resistance to your ideas
Find out why taking people “behind the scenes” of your ideas helps them embrace your ideas
Master the “live your pitch” technique for rehearsing what you want to say
Mark Levy makes his living making other people succeed at what they want to do. His firm, Levy Innovation (www.levyinnovation.com), helps CEOs, business consultants, entertainers, authors, and TED speakers, among others, focus their pitches and build their businesses. As one of his clients puts it, “Mark Levy is a horse whisperer for writers and business thinkers.” He is also a killer magician.
Mark Levy is the founder of Levy Innovation LLC, a positioning and branding firm that helps consultants and other thought leaders increase their fees by up to 2,000%.
Before devoting his work fulltime to Levy Innovation, Mark served as Chief Marketing Officer at an Inc. 5,000 experiential branding organization whose clients include Bank of America, Gap, Samsung, Time Warner, Tivo, and Harvard and Stanford Universities.