Design is increasingly concerned with people’s behavior. We’re seeing products, services, interfaces and environments—often connecting physical and digital—redesigned with the aim of influencing us to change our everyday practices, or to affect our impact on society or the environment. But all of this makes assumptions about human nature and the ways in which people make decisions—and many of these assumptions are quite simplistic.
This practical book offers a more nuanced approach to behavioral design, based around designing and researching with people rather than for them, working with people’s understanding of the world, and with the complexities of everyday human experience. Drawing on widely multidisciplinary academic research and practical examples, Design with Intent offers interaction designers, user researchers, and other professionals a new set of tools for working with human behavior as part of the design process.
Dr. Dan Lockton is Assistant Professor at Carnegie Mellon University's School of Design in Pittsburgh, PA. He is a designer and researcher, specializing in the links between design, understanding, and people's behavior, particularly with respect to behavior change for social and environmental benefit. Dan was formerly a researcher and tutor at the Royal College of Art in London, and does consulting at the interface between people and designed systems, digital and physical. Dan earned his PhD from Brunel Design Research Centre at Brunel University, his Masters from the University of Cambridge's Technology Policy program, and his BS in Industrial Design Engineering from Brunel's former Runnymede design school.