More than 500 new apps enter the market every day, making it that much harder for your design team to build a successful digital product. This video course shows you how to reduce your risk of failure by using design sprints, a unique process that enables your team to prototype and test a digital product idea within a week.
You’ll discover that you don’t need to spend lots of time and money on a minimal product to validate an idea when a simple prototype will help you gain just as much information and insight. This video workshop takes you through the five steps involved in a sprint:
- Clarify the problem at hand, and identify the needs of potential users
- Explore solutions through brainstorming and sketching exercises
- Distill your ideas into one or two solutions that you can test
- Prototype your solution and bring it to life
- Test the prototype the solution with people who would use it
Get up to speed with design sprints and learn how you can incorporate the process into your organization.
Richard Banfield is the CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.
C. Todd Lombardo’s background is grounded in science, engineering, and design. He currently works at Constant Contact’s InnoLoft as an innovation architect, where he works with startup teams as well as internal teams to push the boundaries of the organization with design and innovation. C. Todd is also a member of the adjunct faculty at Madrid’s prestigious IE Business School, where he teaches elective courses on creativity, innovation, design-thinking and communication.
After a career in user experience design and research at companies like Microsoft and Nuance, Trace Wax then became a developer at Pivotal Labs, and is now a Managing Director at thoughtbot. He has facilitated numerous product design sprints, and is an author and maintainer of thoughtbot's design sprint methodology repository. He's brought Lean and Agile methodology to many large companies and small startups, helping teams to focus, prioritize, and become happy and productive.