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Table of Contents

  1. Introduction

    1. Chapter 1 The History of Research

      1. Research in Manufacturing
      2. Human Factors
      3. Analytics and Lab Coats
      4. Computers, the Web, and Today
      5. Field Research Takes Root
      6. Parting Thoughts
  2. Planning and Preparation

    1. Chapter 2 Good Research Starts with Good Questions

      1. Why Are Good Questions So Hard?
      2. The Basic Structure of a Question
      3. Writing Your Questions
      4. How to Use Different Types of Questions
      5. How to Practice Asking Questions
      6. Exercise: Brainstorming Questions
      7. Parting Thoughts
    2. Chapter 3 Quantitative Research Methods

      1. Quantitative Research by the Numbers
      2. Three Focuses of Research
      3. Types of Research Methods
      4. Quantitative Methods: When and Where
      5. Quantitative Methods: When to Avoid
      6. Exercise: Getting to Know Quantitative Research
      7. Parting Thoughts
    3. Chapter 4 Qualitative Research Methods

      1. Qualitative Research: Can You Feel It?
      2. Three Focuses of Research, Revisited
      3. Qualitative Methods: When and Where
      4. Qualitative Methods: When to Avoid
      5. Qualitative and Quantitative: A Match Made in Heaven
      6. Exercise: Getting the Feel for Qualitative Research
      7. Parting Thoughts
    4. Chapter 5 Choosing Your Methods

      1. Quantitative and Qualitative: How to Choose
      2. Mixing and Matching Methods
      3. Exercise: Choosing an Effective Method
      4. Parting Thoughts
    5. Chapter 6 Logistics

      1. Planning Session Logistics
      2. Supporting Documentation
      3. Honorarium
      4. Parting Thoughts
    6. Chapter 7 Recruiting

      1. Participant Identification
      2. Recruitment Screener
      3. Recruitment Methods
      4. Recruitment Challenges
      5. Exercise: Priming Your Screener
      6. Parting Thoughts
  3. Facilitating Research

    1. Chapter 8 Making Research Happen

      1. Rules of Engagement
      2. Dry Runs
      3. Session Flow and Facilitating
      4. Exercise: Meeting Prep
      5. Parting Thoughts
    2. Chapter 9 Managing People During Research

      1. Host and Guest Norms
      2. Cultural Considerations
      3. Small Talk Matters
      4. Exercises: Making Small Talk
      5. Parting Thoughts
    3. Chapter 10 Improv in Research

      1. What Is Improv?
      2. Rules of Improv
      3. Practical Uses of Improv
      4. Exercise: Simplifying Through Improv
      5. Parting Thoughts
    4. Chapter 11 Facilitating Research

      1. Soft Skills Are Hard
      2. Body Language
      3. Microexpressions
      4. Cultural Implications
      5. Exercise: Reading Nonverbal Communication
      6. Parting Thoughts
    5. Chapter 12 Debrief Sessions

      1. What Are Debrief Sessions?
      2. Why Debrief?
      3. Debrief Informs Iteration
      4. Exercise: Discussing Observations
      5. Parting Thoughts
  4. Analysis and Reporting

    1. Chapter 13 Making Sense of the Mess

      1. Why Bother with Analysis?
      2. Analysis in Product Design
      3. Methods of Analysis
      4. Insights Inform the Design Process
      5. Exercise: Performing a Candyland Analysis
      6. Parting Thoughts
    2. Chapter 14 Communicating Insights

      1. Modes of Presenting
      2. Importance of Different Modes
      3. Using the Artifacts
      4. Exercise: Structuring the Research Report
      5. Parting Thoughts
    3. Chapter 15 Getting the Most Out of Research

      1. Research Starts with Questions
      2. Research Is Ongoing
      3. Parting Thoughts
    4. Appendix About the Authors

    5. Appendix O’Reilly®: UX Research