UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.
Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.
So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the experience back, rather than the deliverables.
Get a tactical understanding of how to successfully integrate Lean and UX Design
Find new material on business modeling and outcomes to help teams work more strategically
Delve into the new chapter on experiment design
Take advantage of updated examples and case studies
Introduction and Principles
Chapter 1Lean UX: More Important Now Than Ever Before
Design Is Always Evolving
The Foundations of Lean UX
So, What Is the Definition of Lean UX?
Chapter 3Driving Vision with Outcomes
Using the Right Words
Method: Declaring Assumptions
Getting from Problem Statement to Hypothesis
Moving on to Design
Chapter 4Collaborative Design
Collaborating with Geographically Distributed Teams
Making Collaboration Work
Chapter 5Minimum Viable Products and Prototypes
What Is an MVP Anyway?
Creating an MVP
Examples of MVPs
Chapter 6Feedback and Research
Continuous and Collaborative Research
Making Sense of the Research: A Team Activity
Monitoring Techniques for Continuous and Collaborative Discovery
Lean UX in Your Organization
Chapter 7Integrating Lean UX and Agile
Staggered Sprints and Their Modern Offshoots
Exploiting the Rhythms of Scrum to Build a Lean UX Practice
Case Study: Knowsy (by Lane Goldstone)
Beyond the Scrum Team
Lean UX and Agile in the Enterprise
Chapter 8Making Organizational Shifts
Chapter 9Case Studies
Regulations and Financial Services: Lean UX at PayPal
Online to Offline: Lean UX at CarMax
Setting Client Expectations at a Digital Product Studio: Lean UX at ustwo
Lean UX in an Agency: Changing the Way We Sell Work
Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is Principal in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.
Josh Seiden has been creating great technology products for more than 20 years. A UX design leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He is Principal at Neo and, prior to that role, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past president of the Interaction Design Association.